About the Role
We are looking for a strong and strategic Category Head Influencer Marketing to spearhead growth, revenue, and brand partnerships within a specific category (Beauty, Fashion, Gaming, Tech, FMCG, etc.).
This is a leadership role involving P&L ownership, category expansion, key client management, team leadership, and cross-functional collaboration with the Planning, Pricing, and Campaign Management teams.
The ideal candidate has deep expertise in influencer marketing, strong brand relationships, and the ability to build a category into a high-performing vertical.
Key Responsibilities
1. Category Strategy & Growth
- Build and execute the growth strategy for the assigned category.
- Identify high-potential brands and emerging opportunities within the category.
- Own category P&L, revenue targets, and forecasting.
- Develop annual and quarterly business plans to scale the category.
2. Business Development & Brand Partnerships
- Lead end-to-end acquisition of brands in the category.
- Build strong CXO-level and brand-manager relationships.
- Pitch, negotiate, and close high-ticket influencer marketing deals.
- Represent the category during internal and external reviews.
3. Client Management & Retention
- Oversee client onboarding, campaign planning, and execution through internal teams.
- Solve escalations proactively by aligning stakeholders.
- Ensure high delivery quality, client retention, and upsell opportunities.
- Track brand health, repeat business, and category NPS.
4. Category Leadership & Industry Knowledge
- Act as the category expertdeeply understand trends, competitor activity, and creator landscape.
- Build category playbooks, case studies, and best practices for internal use.
- Identify and nurture top creators relevant to the category (in collaboration with Planning/Pricing teams).
5. Cross-Functional Collaboration
- Work closely with Planning and Strategy for creator recommendations and campaign ideas.
- Collaborate with Pricing teams to ensure competitive yet profitable rates.
- Partner with Campaign Management to ensure flawless execution.
- Provide feedback loops to internal teams to continuously improve processes.
6. Team Building & Leadership
- Recruit, train, and lead a team of category managers, sales managers, and associates.
- Set team KPIs, review performance, and drive accountability.
- Guide the team on pitch strategy, negotiation, and category understanding.
Requirements
- 610+ years of experience in influencer marketing, digital marketing, brand partnerships, or category leadership roles.
- Proven track record of revenue ownership and achieving sales targets.
- Strong relationships with brands, agencies, and category stakeholders.
- Deep understanding of influencer ecosystems, pricing dynamics, and creator behavior.
- Excellent communication, negotiation, and presentation skills.
- Ability to lead teams and work in a fast-paced environment.
