Catalogue Operations Manager

About Opptra

Opptra (www.opptra.com) is revolutionizing global expansion for consumer brands through a technology-led, ecommerce-first franchising model. We build and operate category-specialized franchising businesses, powered by a centralized technology platform and global supply chain infrastructure.

Opptra enables brands to enter new markets via master franchise or licensing partnerships. Unlike traditional distributors, our model prioritizes advanced ecommerce capabilities while strategically balancing online and offline channels to reflect local consumer behavior.

With 70% of global consumer growth driven by Asia, Opptra is focused on unlocking high-growth markets by offering brands:

• Reduced market entry costs
• Faster go-to-market and test-and-learn cycles
• Broader consumer reach
• Strong local execution with global scale backing

Role Summary

The Catalogue Operations Manager will own end-to-end catalogue lifecycle management across marketplace and D2C channels for multiple franchised brands. This role is critical to ensuring high-quality, compliant, and conversion-optimized product content at scale.

The incumbent will work closely with brand partners, category teams, content agencies, tech/PIM teams, and marketplace operations to drive catalogue excellence, faster onboarding, and operational efficiency.

Key Responsibilities:

Catalogue Ownership & Operations

• Own catalogue creation, enrichment, and maintenance across marketplaces and D2C platforms
• Manage end-to-end catalogue onboarding for new franchised brands, including attribute mapping, taxonomy alignment, and bulk uploads

Quality, Compliance & Content Excellence

• Ensure catalogue quality excellence across accuracy, completeness, hygiene scores, and marketplace compliance
• Drive content creation and enhancement including titles, descriptions, bullets, size charts, image guidelines, videos, and enhanced content (A+/Brand Stores)

Marketplace & Cross-functional Collaboration

• Act as SPOC for marketplace catalogue audits, rejections, and escalations; ensure minimal downtime and rapid resolution
• Partner with category and business teams to optimize catalogue for discoverability, conversion, and seasonal relevance

Process, Automation & Governance

• Manage input files from brands and vendors; build SOPs for validation, automation, and error reduction
• Work with tech and PIM teams to improve scalability, automation, and data governance

Performance Tracking

• Track and report catalogue KPIs including live rate, rejection rate, content score, and turnaround time (TAT)

Skills required:

• 59 years of experience in catalogue operations, marketplace onboarding, or ecommerce content management, preferably in fashion, beauty, lifestyle, or consumer brands
• Hands-on experience managing catalogues across major marketplaces and D2C platforms