Campaign Strategist

Job Title: Growth Campaign Strategist

Location: Remote – India

Department: Marketing

Reports To: Director of Marketing

Role Overview

We are looking for a highly organized, revenue-oriented Growth Campaign Strategist to own and execute end-to-end account-based campaign operations across multiple industries and customer segments.

This role is ideal for someone who enjoys both strategy and execution — someone who can think through campaign architecture while also coordinating the assets, systems, workflows, targeting, and launch operations required to bring campaigns to life.

While you will primarily report to the Director of Marketing, you will work cross-functionally with product, marketing, creative, engineering, and operations teams to launch highly personalized campaigns designed to drive user activation, profile claims, engagement, and enterprise adoption.

This is not a traditional email marketing role.

You will help orchestrate dynamic, multi-touch engagement experiences using AI-personalized landing pages, scalable outreach systems, dynamic video experiences, lifecycle engagement workflows, and account-based campaign strategies.

What You'll Own

• Build and manage end-to-end campaign workflows across multiple industries and customer segments
• Own campaign execution from strategy and setup through launch, reporting, optimization, and iteration
• Manage audience targeting, segmentation, account lists, and engagement logic
• Build scalable campaign templates and engagement systems that leverage AI-driven personalization to dynamically generate tailored outreach experiences across industries and audience segments
• Develop evergreen campaign frameworks and repeatable engagement systems that can be adapted across industries, account types, and campaign objectives
• Coordinate and organize campaign systems and assets including:
• AI-personalized landing page frameworks
• dynamic email and outreach systems
• personalized video campaign templates
• scalable lifecycle engagement workflows
• modular campaign assets designed for multi-industry deployment
• Partner cross-functionally with product, creative, engineering, operations, and leadership teams to ensure campaigns launch successfully
• Monitor campaign engagement, conversion, and activation metrics to identify opportunities for optimization and scale
• Analyze campaign performance and translate insights into actionable improvements
• Help standardize scalable campaign playbooks, templates, workflows, and operational processes
• Continuously improve personalization strategies, messaging structure, conversion flows, and campaign performance

What We're Looking For

• 3–6 years of experience in campaign operations, lifecycle marketing, growth marketing, ABM, marketing operations, or related fields
• Strong organizational and project ownership skills
• Experience coordinating multi-step campaigns across multiple stakeholders
• Strong understanding of campaign systems, targeting, segmentation, and operational workflows
• Ability to balance strategic thinking with hands-on execution
• Strong written communication and attention to detail
• Comfortable working in fast-moving startup environments with evolving systems and processes
• Highly proactive, self-directed, and execution-oriented
• Comfortable managing multiple campaign initiatives simultaneously

Nice to Have

• Experience with account-based marketing (ABM)
• Experience supporting B2B SaaS or enterprise software campaigns
• Familiarity with AI-powered personalization systems or dynamic content workflows
• Experience working with personalized video or dynamic campaign tooling
• Familiarity with HubSpot
• Experience coordinating closely with product and engineering teams

What Success Looks Like

• Campaigns launch smoothly and efficiently across multiple industries
• Engagement, activation, and profile claim rates improve over time
• Winning campaign patterns are identified, optimized, and operationalized
• Evergreen campaign frameworks reduce launch time and improve scalability
• Personalization systems become increasingly effective and repeatable
• Cross-functional campaign coordination becomes streamlined and proactive
• Campaign reporting drives clear optimization decisions and measurable business impact

Why This Role Matters

This role sits at the intersection of growth, personalization, operations, and scalable digital engagement.

You will help define how modern account-based engagement campaigns are operationalized across industries using intelligent personalization systems and scalable campaign infrastructure.

The systems and workflows you help build will directly influence customer activation, enterprise engagement, and long-term platform growth

Why Join Experience.com

• Work at the forefront of AI search visibility and experience management.
• Help shape the future of how businesses get discovered online.
• Collaborate with a global, fast-growing marketing and product team.
• Opportunity to make a measurable impact across brand growth, SEO, and customer acquisition.
• Remote-first culture with flexibility and growth opportunities.

About Us

We believe that experience is everything. Experience.com has built the most impactful Experience Management Platform (XMP) available anywhere, with features to drive operational and behavioral change, in real-time, during the moments that matter. XMP delivers impactful business outcomes including increased customer satisfaction, brand loyalty, online reputation and visibility, as well as improved employee engagement, and compliance - making every experience matter more.

Founded in 2015 and originally founded as SocialSurvey, Experience.com is headquartered in San Ramon, Calif. and backed by SavantGrowth (fka Kennet Partners), Silicon Valley Data Capital, Tri-Valley Ventures, and Wilson Sonsini Goodrich & Rosati.

Indian Registered name: Buyers Road India Private Limited

URL: www.experience.com

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