Campaign Specialist

A Campaign Strategist is responsible for planning, executing, optimizing, and scaling paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram) to achieve business goals such as leads, sales, traffic, or app installs.

This role is data-driven and focuses on ROI, performance improvement, and growth.

Key Responsibilities:

Plan end-to-end ad strategies for Google Ads & Meta Ads

Create and manage campaigns (Search, Display, YouTube, Performance Max, Facebook & Instagram Ads)

Conduct audience research, keyword research, and competitor analysis

Write or guide ad copies and creatives

Optimize campaigns based on CPC, CPA, ROAS, CTR

Perform A/B testing on ads, audiences, and landing pages

Manage and allocate ad budgets efficiently

Track performance using Google Analytics, Meta Business Manager

Prepare performance reports and insights

Coordinate with content, design, and sales teams

Who This Role Is For:

Performance marketers with strategic thinking

Professionals who can own campaigns from planning to results

Someone who understands both strategy + execution