Job Title: Content Strategist & OTT Campaign Manager
Location: Gurgaon, Haryana
Work Mode: Full-time | Work From Office
immediate joiner
About the Role
We are seeking a highly driven Content Strategist & Campaign Manager with a strong understanding of the OTT ecosystem, digital content trends, and campaign execution. The ideal candidate will be responsible for planning and executing content-led campaigns for OTT platforms, ensuring alignment with audience preferences, platform dynamics, and business objectives.
Key Responsibilities
- Plan and execute end-to-end digital campaigns for OTT content including series, films, and platform launches
- Develop content strategies based on genre insights, audience behavior, and platform trends
- Conceptualize and oversee content formats across short-form video, social media, and branded integrations
- Write and review scripts for digital content, ensuring strong storytelling and engagement
- Monitor and leverage emerging trends, pop culture, and platform algorithms to optimize content performance
- Create structured pitch decks, campaign strategies, and presentation materials for internal and client use
- Collaborate cross-functionally with creative, influencer, and production teams to ensure seamless execution
- Track campaign performance and ensure delivery aligned with defined KPIs
Required Qualifications & Skills
- 2–5 years of experience in content strategy, digital marketing, or OTT/entertainment campaigns
- Strong understanding of OTT platforms, content genres, and audience consumption patterns
- Proven experience in campaign execution and content planning
- Excellent scriptwriting and storytelling abilities
- Strong knowledge of social media trends, viral formats, and digital content ecosystems
- Experience in developing client-ready pitch decks and campaign presentations
- Ability to manage multiple projects while adhering to deadlines
Preferred Qualifications
- Prior experience working on OTT platform campaigns (e.g., Netflix, JioHotstar, Prime Video)
- Exposure to influencer marketing and creator-led campaigns
- Familiarity with performance-driven content strategies and analytics tools
- Understanding of emerging formats, including AI-led content creation
What We Offer
- Opportunity to work on high-impact OTT and entertainment campaigns
- A collaborative and fast-paced creative work environment
- Exposure to leading brands and platforms in the digital entertainment space
