CACI International Inc is an American multinational professional services and information technology company headquartered in Northern Virginia.
CACI provides expertise and technology to enterprise and mission customers in support of national security missions and government transformation for defense, intelligence, and civilian customers.
CACI has approximately 23,000 employees worldwide.
Headquartered in London, CACI Ltd is a wholly owned subsidiary of CACI International Inc., a publicly listed company on the NYSE with annual revenue in excess of US $6.2bn.
Founded in 2022, CACI India is an exciting, growing and progressive business unit of CACI Ltd. CACI Ltd currently has over 2000 intelligent professionals and are now adding many more from our Hyderabad and Pune offices. Through a rigorous emphasis on quality, the CACI India has grown considerably to become one of the UKs most well-respected Technology centres.
What You'll Be Doing
As part of our MarTech India team, you will support the delivery of CRM and lifecycle marketing campaigns across enterprise platforms. You will work closely with Campaign Managers and UK stakeholders to build, test, and deploy multi-channel journeys ensuring high standards of quality and accuracy.
This role is hands-on and execution-focused, contributing to campaign implementation, QA, and optimisation across email, SMS, push, and in-app channels.
You will collaborate with stakeholders to align CRM technology with business objectives, support end-to-end campaign management, and deliver personalised customer experiences that drive growth and loyalty.
Key Responsibilities
Campaign Build & Execution
Configure campaign journeys across platforms (e.g., Bloomreach, Braze, Adobe Campaign, etc.)
Build segmentation logic, eligibility rules, and personalisation elements
Implement campaign briefs into build-ready workflows
Support end-to-end deployment processes
QA & Deployment Support
Execute structured QA checks across journeys and communications
Validate audience selection, content rendering, consent logic, and triggers
Support release governance and deployment tracking
Ensure compliance with data protection and internal governance standards
Data & Integration Support
Understand campaign data inputs including events, attributes, and preferences
Support troubleshooting of campaign logic and delivery issues
Work with data and platform teams to ensure correct integration points
Operational Excellence
Maintain documentation for campaign builds and reusable templates
Contribute to process improvements within campaign operations
Support migration projects through structured build and validation tasks
Skills
24 years hands-on experience with campaign management platforms (e.g., Braze, Bloomreach, Adobe Campaign, SFMC or similar).
Experience building multi-step journeys and segmentation logic.
Understanding of campaign lifecycle (brief build QA deploy report).
Familiarity with data concepts (events, attributes, consent logic, triggers),
Strong attention to detail and structured QA approach,
Ability to operate independently within defined workstreams.
Strong understanding of digital marketing channels including email, SMS, push notifications, in app messaging, and lifecycle marketing.
Exceptional attention to detail and a structured, logical approach to QA and campaign build processes.
Strong stakeholder communication skills, comfortable collaborating with UK and India delivery teams.
Ability to juggle multiple campaigns and deadlines while maintaining a high standard of delivery.
Comfortable working within defined workstreams and processes.
Exposure to platform migrations is advantageous
Good understanding of compliance requirements (GDPR, PECR) and data governance in CRM operations.
Results oriented mindset with the ability to connect campaign activity to commercial and customer outcomes.
Strong time management and organisational skills within fast moving marketing environments.
More About The Opportunity
The Campaign Specialist is an excellent opportunity, and CACI Services India reward their staff well with a competitive salary and impressive benefits package which includes:
- Learning: Budget for conferences, training courses and other materials
- Health Benefits: Family plan with 4 children and parents covered
- Future You: Matched pension and health care package
We understand the importance of getting to know your colleagues. Company meetings are held every quarter, and a training/work brief weekend is held once a year, amongst many other social events.
CACI is an equal opportunities employer. Therefore, we embrace diversity and are committed to a working environment where no one will be treated less favourably on the grounds of their sex, race, disability, sexual orientation religion, belief or age. We have a Diversity & Inclusion Steering Group and we always welcome new people with fresh perspectives from any background to join the group
An inclusive and equitable environment enables us to draw on expertise and unique experiences and bring out the best in each other. We champion diversity, inclusion and wellbeing and we are supportive of Veterans and people from a military background. We believe that by embracing diverse experiences and backgrounds, we can collaborate to create better outcomes for our people, our customers and our society.
