Campaign Specialist

Company Description Bright Ads Digital India Pvt Ltd is a digital marketing company that combines creativity with practical, results-driven solutions. The organization provides a wide range of services, including SEO, SEM, SMM, complete digital marketing, website design and development, branding, and various IT-related projects. Bright Ads is known for strong customer focus, taking time to understand client business goals before developing tailored web design and marketing strategies. A talented in-house team of project managers, web designers, content writers, social media specialists, and SEO experts collaborates to deliver effective campaigns. The company creates engaging websites and digital experiences designed to convert visitors into customers and support long-term client success.

Role Description The Campaign Specialist is a full-time, on-site role based in Bangalore Urban, responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels. Day-to-day tasks include setting up and monitoring campaigns, managing budgets and bids, analyzing performance data, and making adjustments to improve ROI and achieve client objectives. The role involves collaborating with account managers, designers, and content teams to develop campaign assets, messaging, and landing pages aligned with brand guidelines and target audiences. The Campaign Specialist will prepare regular performance reports, present insights and recommendations, and ensure timely delivery of campaign milestones. The position also requires staying current with digital marketing trends, platform updates, and best practices to drive continuous improvement.

Qualifications

• Ability to manage end-to-end Campaign Management and Campaigns across digital channels, including setup, optimization, and reporting.
• Strong Communication skills to collaborate with internal teams, present campaign insights, and coordinate with clients or stakeholders.
• Robust Analytical Skills to interpret data, track key metrics, identify trends, and make data-driven recommendations.
• Solid Project Management capabilities to prioritize tasks, manage timelines, and deliver multiple campaigns simultaneously.
• Experience with digital advertising platforms (e.g., Google Ads, Meta Ads, other PPC tools) and web analytics tools (e.g., Google Analytics).
• Understanding of SEO, SEM, social media marketing concepts, and conversion rate optimization.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Detail-oriented, organized, and comfortable working in a fast-paced, client-focused environment.