Company: Livspace

Location: Bangalore

Experience: 2–4 Years

Function: Growth & Performance Marketing

About the Role

We are looking for a Campaign Specialist to join Livspace's Growth & Performance Marketing team. The role involves managing and scaling performance campaigns across 30+ cities in India, with a strong focus on Meta Ads (Facebook & Instagram).

The ideal candidate should be highly analytical, data-driven, and comfortable taking end-to-end ownership of campaign performance and solving complex performance issues independently.

Key Responsibilities

Own and manage Meta Ads campaigns across Facebook and Instagram at scale.
Handle campaign structuring, audience targeting, Advantage+ campaigns, CAPI, and tROAS bidding.
Monitor campaign performance and proactively identify opportunities for optimization.
Analyze raw campaign and funnel data to identify the root cause of performance issues.
Independently investigate and resolve issues such as CPL spikes, delivery problems, conversion drops, and performance fluctuations.
Optimize campaigns to improve key performance metrics such as CPL, ROAS, conversions, and overall campaign efficiency.
Work closely with Creative, Analytics, Category, and other cross-functional teams to improve campaign performance.
Use Excel/Google Sheets for campaign analysis, reporting, and data interpretation.
Leverage SQL, Looker, Power BI, or other BI tools for deeper analysis where required.
Continuously test and implement new campaign strategies, audiences, creatives, and bidding approaches.

Required Skills & Qualifications

2–4 years of experience in Performance Marketing / Digital Marketing.
Strong hands-on experience with Meta Ads, preferably managing campaigns at significant scale.
Strong analytical and problem-solving skills with the ability to work with raw data.
Good understanding of campaign structure, bidding, audience targeting, attribution, and conversion funnels.
Strong proficiency in Excel / Google Sheets.
Ability to independently diagnose campaign performance issues and identify actionable solutions.
Strong communication and cross-functional collaboration skills.

Good to Have

Engineering background preferred.
Experience with CAPI, Advantage+, and tROAS bidding.
Knowledge of SQL, Looker, Power BI, or similar BI tools.
Experience in large-scale lead generation or consumer-facing performance marketing.
Exposure to experimentation, A/B testing, and funnel optimization.

Ideal Candidate

We are looking for someone who goes beyond simply monitoring dashboards — someone who is curious, analytical, and proactive, and enjoys digging into data to understand why performance is changing and what can be done to improve it.

Location: Bangalore

Experience: 2–4 Years

Reporting: Growth & Performance Marketing Leadership