Key Responsibilities:
Campaign Management & Optimization
- Plan, launch, and manage performance campaigns across Google, Meta, Amazon and other paid channels.
- Conduct thoroughkeyword research,ad copy creation, andlanding page collaborationto drive ROAS.
- LeadA/B testingof creatives, landing pages, and audience segments to improve performance.
- Trackdaily campaign performance(CTR, CPC, ROAS, CPA, etc.) and generate insights for continuous optimization.
- Collaborate closely with design and product teams to align campaigns with brand and conversion goals.
- Create detailed performance reports with strategic recommendations and utilize analytics tools to derive customer insights
Experience & Background
- 3-5 years of hands-on experience in performance marketing channels
- Proven track record working with D2C or ecommerce product companies
- Google Ads expertise is mandatory-must demonstrate advanced proficiency
- Experience with Meta Ads, Amazon and other paid advertising platforms
- Strong background in data analysis and reporting using Google Analytics
- Proficiency inGoogle Analytics, conversion tracking, and data interpretation.
- Strong skills incampaign reporting,data analysisand budget management.
- Comfortable working in fast-paced environments with performance targets.
