Key Responsibilities
Campaign Planning & Onboarding
- Own the end-to-end campaign setup process from brief intake and media planning to creative specifications, trafficking, and go-live
- Translate advertiser KPIs (ROAS, CPL, CTR, incremental lift) into campaign structures suited for Razorpay's Transaction Ads inventory and Audience Intelligence activations on Meta and Google
- Coordinate with sales and advertiser teams to define targeting parameters, audience segments, budget pacing, and flight schedules
- Ensure all campaigns are launched accurately and on time, with proper tracking and attribution in place
Campaign Execution & Optimization
- Monitor live campaigns daily across Razorpay Media Network (in-transaction and post-transaction placements) and offsite channels (Meta, Google)
- Proactively identify underperforming campaigns and implement optimizations across bids, creatives, audience segments, and pacing
- Manage budget allocation across campaigns to maximize delivery and performance against KPIs
- Work with the publisher operations team to troubleshoot delivery issues and ensure inventory health on 3P publisher platforms
Client Reporting & Insights
- Build and deliver regular performance reports (weekly, mid-flight, end-of-campaign) with clear insights and recommendations
- Present campaign results to advertiser POCs and agency teams, demonstrating ROI and identifying opportunities for upsell or renewed investment
- Develop standardized reporting templates and dashboards that scale across the campaign portfolio
Audience Intelligence Campaign Management
- Set up and manage transaction graph-based audience segments for activation on Meta and Google
- Coordinate with the data and product teams on segment availability, refresh cycles, and match rate optimization
- Support advertiser teams in interpreting audience performance data and refining segment strategies across campaign cycles
Cross-functional Collaboration
- Partner with enterprise sales during the pre-sales phase to validate campaign feasibility, scope delivery timelines, and set realistic performance expectations
- Work closely with product on feature gaps, delivery bugs, and tooling improvements that impact campaign operations
- Coordinate with creative and agency partners to ensure ad assets meet platform specifications and quality standards
- Feed structured performance insights back to the sales team for renewals, upsells, and new business pitches
Process & Operations
- Maintain accurate campaign trackers, status dashboards, and pacing reports across the entire active portfolio
- Document SOPs for campaign onboarding, optimization workflows, and reporting cadences
- Flag risks proactively budget overruns, delivery shortfalls, creative fatigue and drive resolution before they impact client outcomes
Required Skills and Qualifications
- Bachelor's degree in any discipline; quantitative or business backgrounds preferred
- 36 years of experience in campaign management, ad operations, or performance marketing ideally at a DSP, ad network, publisher, or performance marketing agency
- Hands-on experience managing campaigns on Meta Ads Manager and Google Ads (DV360 or Programmatic is a plus)
- Strong analytical ability comfortable working with campaign data in Excel/Sheets, pulling insights, and identifying optimization levers without hand-holding
- Experience with audience-based targeting strategies (custom audiences, lookalikes, contextual, behavioral segments)
- Familiarity with tracking and measurement frameworks pixel setup, conversion events, UTM parameters, and attribution models
- Excellent client-facing communication skills; able to present performance data clearly to marketing and agency stakeholders
- High ownership mentality able to manage 10-15 campaigns simultaneously while maintaining quality and SLA commitments
- Prior exposure to retail media, commerce media, or fintech advertising is a strong plus
- BFSI advertiser experience (banks, credit cards, insurance, fintech) is an advantage
