Why This Role Rocks
You'll not just manage timelines, but drive outcomes. From SEO-driven launches to full-funnel paid campaigns, you'll ensure every piece is aligned, optimized, and delivered with precision. In a fast-paced agency like Kinnect, this role is all about making the moving parts work seamlessly while pushing boundaries with innovation.
The Impact You'll Drive
- Lead the planning, execution, and optimization of end-to-end web campaigns across multiple platforms.
- Collaborate with SEO, content, media, and design teams to ensure campaigns are integrated and on-brand.
- Monitor campaign performance daily, tracking KPIs such as traffic, conversions, CTR, ROI, and engagement.
- Optimize campaigns in real time, making agile decisions backed by data.
- Develop campaign calendars and ensure flawless execution across multiple accounts/projects simultaneously.
- Build strong relationships with clients, ensuring objectives are met while proactively suggesting improvements.
- Conduct competitor analysis and market research to inform strategies and identify opportunities.
- Create post-campaign performance decks and insights reports for leadership and client presentations.
- Implement rigorous A/B testing on creatives, landing pages, and funnels to maximize results.
- Partner with analysts to turn campaign data into actionable recommendations.
- Ensure campaign budgets are efficiently managed and utilized for maximum ROI.
- Experiment with GenAI-powered tools for campaign optimization — from predictive targeting and automated bidding to creative personalization
The Skills That Seal the Deal
- 4–5 years of experience in digital campaign management, preferably in an agency or web-focused environment.
- Familiarity with GenAI tools for audience insights, automated reporting, and campaign creative iteration.
- Strong knowledge of campaign platforms (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Programmatic DSPs).
- Deep understanding of SEO, SEM, PPC, retargeting, and conversion optimization.
- Proficiency in web analytics tools (GA4, Adobe Analytics, Looker Studio) and campaign tracking systems.
- Strong project management skills with the ability to juggle multiple campaigns at once.
- Analytical mindset with proven ability to turn performance metrics into meaningful actions.
- Excellent communication skills to align cross-functional teams and present to clients.
- Experience in budget planning and ROI-driven campaign execution.
- Ability to adapt quickly in a fast-moving, always-on environment.
- A proactive, hands-on leader who thrives in collaboration and knows how to get great shit done.
