About the role:
As a Campaign Manager for Digital channels of IndusInd Bank (INDIE), you will be responsible to drive the adoption & engagement for the app across customer segments. This individual will be responsible for crafting and executing the strategy around new customer acquisition, driving customer value (cross-sell, win-back and transaction intensity).
Customer Engagement:
- Work on initiatives/levers to increase the traffic on bank's channels (mobile/net) with an objective to increase conversion from target bases new and drive adoption among the new/existing consumers.
- Analyse user journeys to identify improvement areas to increase visitors and conversions on our platform(s).
- Improve conversion funnel continuously by driving optimization of digital journey.
- Identify and implement levers across channels with the help of cross-functional teams aimed at improving the customer experience and ensuring seamless journeys.
- Work closely with Bank's product, analytics and digital marketing team for designing targeted campaigns basis customer persona and targeted digital outreach respectively.
Product Enhancement:
- Be the voice- of customer in shaping the new set of features/products that the bank should launch.
- Work closely with Marketing team to create awareness and engagement campaigns and should have a strong view on customer needs.
- Increase adoption of new products among the existing consumers through cross-sell and upsell initiatives.
- Co-create new and optimise existing cross-sell and upsell user journeys with Digital Product Managers.
- Collaborate with the Bank's Campaigns, Analytics and Overall Portfolio teams to drive efforts on driving conversion funnel.
Work Experience
- 2-4 years of relevant experience in campaign/CRM management for a digital business/app.
- Prior experience of executing D2C campaigns and content strategy.
- Prior working knowledge on SQL.
- Working knowledge of at least one campaign management tool - Moengage, Clevertap, or Google Analytics is mandatory.
- Experience with marketing tools like Firebase, Appsflyer is a plus.
- Experience in managing digital portfolio for a bank/fintech/NBFC is a plus.
