Campaign Manager(Biddable Media Manager)

Job Role : Biddable Media Manager

Location: Noida

Experience Required- 3 to 6 Years

About Times Internet

At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India's largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions.

Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig and Times Mobile among many more. Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations.

As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity. We are proud to have achieved overall gender pay parity in 2018, verified by an independent audit conducted by Aon Hewitt.

We are driven by the excitement of new possibilities and are committed to bringing innovative products, ideas, and technologies to help people make the most of every day. Join us and take us to the next level!

About Business Unit

Times Prime is India's leading premium lifestyle membership, offering exclusive benefits across OTT, dining, shopping, travel and more.

Role-

We are looking for a Biddable Media Manager who can drive subscription growth by managing and optimizing all biddable media channels across web and app.

• The candidate will plan, execute and optimize campaigns across Google Ads (Search, Display, YouTube, UAC), Meta Ads, programmatic platforms and other biddable environments.

• They should be able to independently design media strategies, manage budgets, build experiments, optimize funnels and deliver strong ROI.

• The role requires hands-on experience with performance campaigns, audience segmentation, A/B testing and full-funnel optimization.

• A strong command of analytics is essential, including GA4, Firebase, MMPs such as Appsflyer or Singular, conversion tracking and attribution flows.

• The candidate should be comfortable analyzing data, generating insights and presenting performance updates to leadership.

• The role involves close collaboration with product, design, brand, CRM, and engineering teams to improve landing experiences and user journeys, as well as managing platform partners to ensure best practices.

• Strong communication skills and the ability to work in a high-ownership, fast-paced environment are key.

Requirements:

• 3 to 6 years of hands-on experience in biddable media and performance marketing.
• Expert understanding of web and app campaigns, analytics, attribution and optimization.
• Strong analytical mindset with the ability to translate data into actions.
• Excellent communication and collaboration skills.

Skills Required-

Google Ads, Meta Ads, Twitter Ads, Google Analytics, Appsflyer, Singular, MS Excel,