Job Title
Campaign Development Manager (Sales Ops / Market Research / Lead Gen)
Location:
Hyderabad | Work From Office (WFO)
Shift / Working Hours
UK Shift
Employment Type
Full-time
Company Overview
Sarder Inc. is a global family of innovative companies united by a bold vision — to educate and certify over one billion people worldwide. We are redefining lifelong learning through a diverse portfolio that spans corporate training, AI certifications, eLearning, proctoring solutions, and thought-leadership media.
Our ecosystem includes NetCom Learning, NetCom+, AI Certs, AI Labs 365, Adoptify AI, and Sarder TV, each contributing to our mission of shaping a future-ready workforce in an AI-driven world. With a strong culture of innovation and continuous learning, Sarder Inc. empowers individuals and organizations to upskill, stay relevant, and thrive in a rapidly evolving digital era.
About The Role
The Campaign Development Manager will drive the end-to-end execution of outbound sales campaigns, ensuring high-quality lead generation and effective distribution. This role works closely with Inside Sales and Marketing teams to align targeting, messaging, and campaign strategy, while also leading a team of CDRs (Market Research Analysts). Success is measured by pipeline quality, campaign performance, and data-driven improvements that enhance conversion rates and sales efficiency.
What's In It For You
- High-impact role directly influencing pipeline generation and revenue outcomes
- Opportunity to work at the intersection of data, sales strategy, and marketing
- Strong cross-functional exposure with leadership and GTM teams
What You Will Do
- Manage and prioritize target account lists based on business potential and campaign goals
- Conduct research to maintain updated account and decision-maker intelligence
- Lead and manage a team of CDRs (Market Research Analysts), ensuring productivity, quality, and adherence to campaign objectives
- Mentor and guide the team on account research, data quality, and campaign alignment
- Build and maintain a high-quality database of decision-makers across target industries
- Leverage tools like ZoomInfo, Seamless.AI, and LinkedIn for data sourcing and enrichment
- Allocate leads to BDR/SDRs and Account Executives based on defined rules and capacity
- Track lead distribution and ensure optimal utilization across teams
- Plan and execute outbound campaigns including email, calls, and multi-touch sequences
- Monitor campaign performance and optimize targeting, messaging, and execution
- Build reports and dashboards to track pipeline, conversions, and campaign ROI
- Conduct periodic audits to ensure data accuracy and inventory effectiveness
- Collaborate with Sales and Marketing teams on GTM initiatives and campaign strategies
- Provide actionable insights on pipeline health, campaign performance, and account coverage
What We Are Looking For
- Strong understanding of B2B campaign strategy, ICP definition, and outreach models
- Experience in contact sourcing and data enrichment using tools like ZoomInfo and Seamless.AI
- Proficiency in CRM tools (Microsoft Dynamics preferred) for lead and pipeline management
- Advanced Excel skills (VLOOKUP, Pivot Tables, data analysis)
- Strong analytical mindset with the ability to derive insights from data
- Experience in team handling or leading research/operations teams (preferred)
- Good understanding of decision-maker hierarchies across IT, HR, L&D, and Engineering
- Excellent communication and stakeholder management skills
Education & Experience
- Bachelor's degree in Business, Marketing, Data Analytics, or related field
- Minimum 4+ years of experience in campaign development, lead generation, sales operations, or inside sales support
- Experience in B2B, SaaS, EdTech, or IT training industry preferred
- Hands-on experience with CRM tools and prospecting platforms
Why join Netcom learning
- Opportunity to work with industry-leading experts and cutting-edge technologies
- Collaborative and inclusive work culture
- Ongoing professional development and growth opportunities
