Job Description
- 2+ years of implementation experience with Adobe Experience Cloud products especially Adobe Experience Platform and Journey Optimizer with 6+ years of overall experience in Digital marketing, campaign management.
- Expertise in deploying, configuring, and optimizing all major Experience Platform services and Journey Optimizer features. Strong SQL skills for querying datasets, implementing data transformations, cleansing data, etc
- Hands-on experience developing custom applications, workflows and integrations using Experience Platform APIs
- Deep familiarity with Adobe Experience Platform and Journey Optimizer technical implementations including: Setting up source connectors and ingesting data using the API and UI.
- Configuring Experience Events (XDM schemas) for capturing data from sources Creating audience segments using custom and AI/ML-based segments Triggering journeys and activations based on segments and profiles
- Implementing journey automations, actions, and messages Integrating with destinations like CRM, email, etc.
- Hands-on experience developing using the Platform APIs and SDKs in a language like: JavaScript for API calls Java for extending functionality with custom connectors or applications
- Expertise in data modelling for multi-channel needs using the Experience Data Model (XDM) Familiarity with configuring IMS authentication to connect external systems to Platform APIs
Skills: adobe experience,digital marketing,optimizer,adobe
