Job Description: Business Manager SEO & Content Vertical
Location: Schbang, Mumbai Lower Parel
Work Mode: In-office / Onsite
Role Focus
Solely responsible for generating new business, closing one-time project deals, and bringing fresh clients to the SEO & Content vertical.
Key Responsibilities
New Client Acquisition
- Create customized proposals, estimates, and pitches for SEO and content projects.
- Generate qualified leads through outbound reach-outs, networking, partnerships, and digital channels.
- Build and manage a strong pipeline of potential clients across industries.
- Conduct discovery calls to understand business requirements, pain points, and project scope.
Project-Based Business Growth
- Focus on acquiring one-time SEO audits, content writing projects, technical fixes, content revamps, SERP optimization projects, etc.
- Identify short-term opportunities and high-value project work across SMEs, startups, and enterprise teams.
- Work with the operations team to hand over closed deals smoothly for execution.
Market & Strategy
- Identify new sectors, categories, and demand patterns for SEO and content services.
- Track competitor offerings, pricing, and market positioning.
- Suggest new packages, micro services, or project formats based on market gaps.
Collaboration
- Collaborate with SEO, content, and delivery leads only during pre-sales for effort estimation and feasibility checks.
- Ensure accurate scoping and documentation before handing off to project managers.
- Work with marketing teams to create sales collateral, case studies, and success stories.
Targets & Reporting
- Achieve monthly and quarterly new business targets.
- Maintain CRM hygiene, track conversions, and provide weekly pipeline reports.
- Analysis of lead sources, conversion metrics, and sales performance.
Skills & Requirements
Must-Have
- Strong background in sales or business development within digital marketing, SEO, or content domains.
- Ability to independently generate leads and convert prospects.
- Strong proposal writing, pitching, and negotiation skills.
- Understanding of SEO basics, content strategy, keyword research, and deliverable types.
- Self-driven and comfortable working with targets and deadlines.
Good-to-Have
- Exposure to AI-assisted content tools and SEO software.
- Experience in agency or project-based sales environments.
- Ability to identify high-intent prospects quickly.
Personal Attributes
- Hustler mindset with strong ownership.
- Excellent communication and persuasion skills.
- Persistent, resilient, and goal-oriented.
- Sharp understanding of client needs and project feasibility.
