Marketplace Business & Growth Manager at Kreo will own everything related to building, scaling and optimizing Kreo's business across key e-commerce marketplaces from account strategy and merchandising to ads, pricing and operations. Act as single-threaded owner for all marketplace workstreams: assortment, content, ads, deals, operations and relationships. Work directly with founders to turn marketplace insights into concrete growth bets and experiments.
Business and strategy:
- Build and own marketplace growth roadmap: revenue targets, category share, and key input metrics (traffic, CVR, ASP, returns, ratings).
- Deeply understand Kreo's core customer segments (designers, traders, engineers) and translate this into marketplace strategy and positioning.
- Track market and competition across platforms (pricing, promos, content, reviews) and identify white-spaces and attack plans.
- Plan and execute selection strategy: which SKUs to list, phase out, or launch, with clear hypotheses on each.
Responsibilities:
- Own day-to-day account health on marketplaces: penalties, SLAs, cancellations, returns, and claim resolution.
- Coordinate internally with ops, CS and finance to ensure smooth order fulfilment, inventory availability and reconciliations.
- Set up and maintain best-in-class PDPs: titles, bullets, A+ creatives, images and videos aligned to Kreo brand.
- Build review and rating engine on platforms (post-purchase nudges, review responses, issue closure loops).
Ads and sales:
- Plan and run all marketplace ads (PLA, brand ads, display) with clear budgets, ROAS and efficiency targets.
- Drive participation in platform events (sales days, promotional campaigns, category days) deals, pricing strategy, inventory planning and merchandising.
- Continuously A/B test pricing, coupons, discounts, and bundles to maximize contribution margin, not just top-line.
- Build weekly dashboards for key KPIs and publish insights + action items for founders and team.
Stakeholder Management:
- Own relationships with marketplace KAMs/category teams; secure visibility, events, and merchandising placements.
- Collaborate with brand/creative to ensure on-platform communication matches off-platform campaigns and Kreo's identity.
- Work with product to feed back marketplace learnings into roadmap (features, SKUs, packaging, pricing ladders).
Requirements:
- 2+ years experience in e-commerce marketplace roles (Flipkart, Amazon, Jiomart, etc.) managing P&L or key accounts.
- Strong analytical chops: advanced Excel/Sheets; comfort with dashboards, cohorts and funnel metrics.
- Hands-on experience with marketplace seller panels (ads, reports, promotions, returns, payments) is a strong plus.
High ownership, bias for action, and comfort with experimentation in an early-stage, fast-moving environment.
