Business Head- Edtech

Kranium HR Services Pvt Ltd is mandated to hire for their Ed Tech client a Business Head with the following responsibilities

• Revenue strategy and execution, P&L ownership (pricing, margins, unit economics), Go-to-market execution (sales, marketing, channel strategy), Team building & leadership (sales, marketing, customer success), Forecasting and reporting to leadership
• Core skill sets: Growth strategy for education products, Sales set up and management, Revenue systems, Digital and brand marketing, Data-driven performance management, Budgeting and resource allocation

1. Strategic Planning and GTM Strategy

• Develop and implement strategies to increase the subscriber base and engagement, leading to market domination in Karnataka across all segments.
• Strategise and execute the monetisation plan and the P&L for each of our channels and products.
• Continuously explore new trends in Ed-Tech to innovate and stay ahead of the competition.

2.Revenue Growth

• Explore and establish potential revenue streams while maintaining the core mission of providing affordable high-quality education
• Drive substantial revenue growth through diversified monetisation strategies across platforms, including YouTube and the mobile app.
• Plan and build sales funnels, sales team and automation channels to create a seamless sales system and processes to drive revenue growth.
• Be in charge of break even and profitability - pricing, unit economics and margins.
• Build and manage the customer success/customer support capability
• Manage costs and investments prudently to ensure sustainable profitability while reinvesting in platform development and content expansion

3.Marketing and Outreach

• Develop and execute comprehensive quarterly and monthly marketing plans
• Utilize performance marketing judiciously and use data-driven insights to refine strategies and adapt to market dynamics.
• Manage social media channels and online presence to enhance brand visibility and engagement.
• Coordinate community outreach efforts to build relationships with educators, students, and parents.
• Plan eye-catching creatives with the design team for promotions across various platforms.

4.Team Leadership

• Work closely with business, product management, sales, and customer success teams to ensure alignment on marketing objectives and messaging.
• Lead and motivate a team of educators, content creators, and support staff
• Foster a collaborative and innovative work environment
• Provide training and development opportunities to team members

PROFILE

• MBA with sales and marketing specialisation.
• Around 10-12 years of experience in business management, sales, marketing, growth or a similar role with a significant part in Ed tech/similar categories.
• Experience driving revenue targets from early stages into multi-crore run rate levels.
• Proven track record achieving significant market penetration in the Ed-Tech sector, evidenced by revenue, increased user base and customer acquisition rates across Web and App platforms
• A strong understanding of the educational landscape in Karnataka is a plus.
• Excellent communication and interpersonal skills,
• Ability to work independently and as part of a team in a fast-paced, dynamic environment.
• Passionate about education and committed to making a positive impact.