ALLEN is building India's most proven preparation system for competitive exams (JEE and NEET) — one that puts a top-ranked coaching experience in every student's home. We're looking for a hands-on growth owner who lives in the funnel and the numbers, and who can turn strategy into daily execution
This is a single-threaded owner role for the commercial engine across ALLEN's Supplemental product line — Test Series, Recorded Courses, and Study Modules. You'll own the journey from traffic → lead → counselling → enrollment across all three products, run pricing and packaging experiments, sharpen the sales pitch for each, and keep the CRM honest.
You won't manage a team yet — you'll be the person who makes the number move
What you'll own
- Pricing & packaging — Own the price ladder, offer construction, and bundle logic across Test Series, Recorded Courses, and Study Modules — standalone and cross-sold. Design and run pricing experiments (including bundling logic between the three), model the impact on conversion and net revenue, and decide what ships.
- Sales & enrollment — Own the enrollment number end-to-end across all three products. Partner with the counselling team to lift connect-to-enrollment rates and shorten the sales cycle, and understand how buying decisions differ across a test-series buyer, a recorded-course buyer, and a study-module buyer.
- Traffic-to-lead funnel — Own conversion across the funnel for each product line: landing pages, PDP-to-lead, form completion, and lead quality. Diagnose drop-offs, run A/B tests, and work with design and performance marketing to fix leaks — including where students land on the wrong product and need to be redirected or upsold.
- Counselling pitches — Build and continuously refine the pitch, objection-handling scripts, and sales collateral counsellors use for each product — Test Series, Recorded Courses, and Study Modules each have different value props and need different scripts. Sit in on calls, find what's working, and codify it.
- CRM & daily tracking — Own CRM hygiene and lead lifecycle tracking across all three product lines. Build the daily dashboard the business runs on — funnel stage conversion, counsellor performance, cohort health, and product-mix trends — and flag issues before they become misses.
- Setting up scalable system - Building a long term system where we can expand the product and system across multiple offerings and other competitive exams
A typical week
- Reading the funnel every morning and knowing why yesterday's numbers moved, across products
- Shipping a pricing or landing-page experiment (e.g., a Test Series + Study Module bundle) and reading the result
- Listening to counselling calls and rewriting a pitch that isn't landing for a specific product
- Cleaning up CRM stages and pushing counsellors on stuck leads
- Bringing a sharp, data-backed point of view to the weekly growth review
What we're looking for
- 4-6 years owning a growth, category, or funnel metric with a clear track record of moving it
- Fluency with numbers — you build your own funnel models and are comfortable in spreadsheets; SQL/analytics tooling (with help of AI)
- Strong commercial instinct on pricing, offers, and packaging — ideally across a multi-product portfolio
- Sharp copy and pitch sense — you can write a landing page or a counselling script that converts, and can tailor it by product
Nice to have
- Edtech, test-prep, or high-consideration D2C experience
- Familiarity with the NEET / test-prep buyer journey (student + parent decision-making)
- Performance marketing exposure (Google, Meta) and an understanding of paid traffic quality
