About Yulu

Yulu is India's largest shared electric mobility-as-a-service company. Yulu's mission is to reduce traffic congestion and air pollution by running smart, shared, and small-sized electric vehicles. Yulu is led by a mission-driven & seasoned founding team and has won several prestigious awards for its impact and innovation. Yulu is currently enabling daily commuters for short-distance movements and helping gig-workers deliver goods for the last mile with its eco-friendly rides at pocket-friendly prices and reducing the carbon footprint.

Yulu is excited to welcome people with high integrity, commitment, the ability to collaborate and take ownership, high curiosity, and an appetite for taking intelligent risks. If our mission brings a spark into your eyes and if you'dlike to join a passionate team that's committed to transforming how people commute, work, and explore their cities - come, join the #Unstoppable Yulu tribe!

Stay updated on the latest news from Yulu at https://www.yulu.bike/newsroom and on our website, https://www.yulu.bike

Role Summary

This is a business ownership role, where data is your tool and outcomes are your job. This is a central role based out of Bengaluru, with scope across all cities Yulu operates in: Bangalore, Delhi NCR, Mumbai, Hyderabad & more cities when they get added. You will need to develop a working understanding of how each market behaves differently and factor that into how you design interventions and prioritise actions

You will own Yulu's retention and lifecycle function end to end, with an increasing stake in digital acquisition. You will understand why users come, why they stay, why they leave, etc, and then design and execute the interventions that change those numbers. You will work closely with the Data, Product and Operations ground team, because the best decisions in this role come from combining data with a ground-level understanding of how users actually experience Yu

lu.If you are someone who gets uncomfortable sitting behind a dashboard without driving action, this role is for you. If you prefer producing analysis for others to act on, it is not

What You Will

Retention & Lifecycle (75% )

Own retention and reactivation outcomes across user cohorts — define the metrics, track them, and be accountable to them
Build cohorts based on acquisition channel, vintage, usage patterns and behaviour — and develop a rich, actionable understanding of how each cohort performs and what it needs
Design and execute lifecycle journeys across MoEngage, WhatsApp, SMS, calling and in-app channels, owning the messaging, copy, creatives and communication across all of them
Give special attention to new users in their first two weeks and design structured customer journeys from onboarding and early engagement to maximise retention before handholding ends
Identify pitfalls in the user journey and proactively communicate with users to help them avoid them
Use vintage, ageing and usage data to make the organisation's understanding of users richer, and translate that into inputs for operations policy, product prioritisation and business decisions
Run experiments across messaging, incentives, timing and channels. define success metrics, measure impact and build repeatable playbooks from what works
Build automation using triggers, workflows and integrations to scale what works without scaling effort

Acquisition ( 25%)

Run performance campaigns on Meta and Google, like UAC and lead generation, with a focus on quality of top-of-funnel, not just volume
Explore and manage affiliate and other sourcing models to diversify acquisition channels
Own funnel attribution, tracking and conversion measurement from first touch through to activation
Work closely with Operations and ground teams across cities to align acquisition targeting with supply reality and local priorities, understanding that each market has its own dynamics

What We Are Looking For

Must-Haves

2–5 years of experience in growth, CRM, retention or a closely adjacent business role
A builder's instinct — you enjoy creating systems, automations and playbooks, not just reports
Genuine hunger to produce business impact, not just manage operational processes
Demonstrated ability to move from insight to action — you have examples of initiatives you designed, executed and measured yourself
Hands-on comfort with data — SQL, Excel/Sheets and the ability to stitch across sources to build a coherent picture
Experience with CRM or lifecycle tools — MoEngage or equivalent

Good to Have

Experience running paid campaigns on Meta or Google
Familiarity with GA4, MMPs or attribution tools
Understanding of APIs, webhooks and automation basics
Experience in a consumer startup or mobility/logistics context

Why This Role Is Worth Your Time

This role is a natural launchpad for a CRM, Retention or Growth leadership track, including business roles
You will own outcomes directly as well as support others in achieving theirs
You will work at the intersection of data, customer experience, product and operations — with high cross-functional visibility
You will have the freedom to experiment, the support to learn, and the accountability to grow fast
You will be contributing to a mission that makes cities cleaner and creates livelihood access for thousands of riders

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