Business Director

Location: Sultanpur, New Delhi (On-site)

Company: The Cocktail Story (TCS)

The Cocktail Story is a leading 360° experiential marketing agency specializing in alco-bev brands. We work across strategy, design, fabrication, digital, and large-scale brand experiences.

With a presence across Delhi, Mumbai, Bangalore, Hyderabad, and Goa, we deliver high-impact campaigns, IPs, and immersive experiences for some of the most premium brands in the industry.

We are looking for a Business Director – Brand Experiences to lead client partnerships, drive revenue growth, and oversee the end-to-end business for key accounts.

This is a leadership role with P&L ownership, responsible for building and scaling the business vertically.

You will act as the second-in-command on the business side, working closely with the Founder to drive growth, structure, and long-term client relationships.

• Own revenue targets across key accounts and new business
• Drive account growth, upselling, and cross-selling across services
• Identify and convert new business opportunities
• Build a strong pipeline of clients and projects

• Lead relationships with senior stakeholders across brands
• Act as a strategic partner, not just an execution lead
• Drive client retention, satisfaction, and long-term partnerships
• Be the face of TCS for key clients

• Lead end-to-end pitches — from brief understanding to final presentation
• Shape compelling proposals in collaboration with creative and strategy teams
• Own closures and commercial negotiations

• Translate brand briefs into strong experiential and integrated ideas
• Guide teams on campaign direction, storytelling, and positioning
• Bring proactive ideas and IP-led thinking to clients

• Oversee costing, pricing, and profitability across projects
• Ensure strong margin control and financial discipline
• Negotiate scopes and budgets with clients

• Lead and mentor the client servicing team
• Build a high-performing, accountable team culture
• Ensure clarity in roles, responsibilities, and deliverables

• Work closely with:
• Creative & Design
• Operations & Production
• Digital Team
• Ensure seamless execution across all projects

• 8–12+ years of experience in agency-side client servicing / business roles
• Strong experience in experiential, events, or integrated marketing
• Proven track record of handling large clients and driving revenue growth
• Strong commercial acumen (pricing, negotiations, margins)
• Excellent presentation and stakeholder management skills
• Leadership experience managing teams

• A business leader, not just a servicing professional
• Someone who can own clients like a P&L
• Strong balance of strategy + execution + commercials
• High ownership, fast-moving, solution-oriented mindset
• Someone who thrives in a high-growth, entrepreneurial environment

• Opportunity to lead and scale a fast-growing agency
• Work with top alco-bev brands and premium projects
• Build and own large IPs and brand experiences
• Direct access to leadership and decision-making
• High-impact role with strong growth trajectory