Business Development Specialist

About Trailytics

Trailytics is a powerful Commerce OS solution that drives intelligence and automation for CPG and D2C brands. We are on a fast-paced growth trajectory with aggressive ambitions to scale globally, helping brands optimize their commerce operations, marketing, and data ecosystems. We operate with a builder's mindset—moving fast, taking ownership, and driving measurable revenue impact across international borders.

Role Overview

We are looking for a relentless, high-energy Business Development Manager to lead our direct-to-brand sales motion in Gurgaon. While our enterprise and agency teams build complex ecosystem partnerships, your mandate is focused, fast, and highly scalable: penetrate the mid-market segment of CPG and D2C brands.

In this role, you will be the tip of the spear for direct brand reachouts, driving a high-velocity, standardized product push. You will own the full sales cycle from initial outbound prospecting to leading key pitches and closing deals. If you are a pure hunter with exceptional presentation skills and a deep understanding of the e-commerce landscape, this is your opportunity to drive massive revenue growth.

Core Responsibilities

1. Brand Reachouts & Outbound Hunting

● Targeted Prospecting: Build and execute a relentless outbound outreach strategy targeting founders, Ecommerce Heads, and Marketing Directors at mid-market CPG and D2C brands.

● Pipeline Generation: Take full ownership of your pipeline. Utilize multi-channel outreach (LinkedIn, email, cold calls, industry events) to consistently generate highly qualified leads.

● Velocity & Volume: Maintain a high tempo of outreach and discovery calls to ensure a consistently full funnel of mid-market opportunities.

2. Mid-Market Penetration & Standardized Product Push

● Scalable Sales Motion: Drive adoption of Trailytics standardized Commerce OS offerings. You will focus on selling off-the-shelf, high-impact solutions that feature shorter sales cycles and faster time-to-value for the client.

● Market Expansion: Identify rapidly growing D2C brands and mid-tier CPG companies that are prime candidates for commerce automation and data intelligence.

● Feedback Loop: Act as the voice of the mid-market customer, relaying market feedback to internal teams to refine our standardized product offerings.

3. Leading Key Pitches & Closing Deals

● Executive Presentations: Serve as the main presenter for key client pitches. Conduct highly persuasive product demonstrations tailored to the specific pain points of mid-market CPG/D2C brands.

● End-to-End Deal Management: Manage the entire deal lifecycle—from initial touchpoint and demo to contract negotiation and final closing.

● Objection Handling: Expertly navigate client objections regarding pricing, onboarding, and competitor platforms to secure high-margin wins.

Who You Are (Requirements)

● Experience: 3–5 years of quota-carrying B2B SaaS sales, direct brand sales, or business development experience, ideally selling into the e-commerce, D2C, or retail technology sectors.

● Hunter Mentality: You are driven by the chase. You have a proven track record of consistently hitting or exceeding outbound pipeline generation and revenue targets.

● Master Pitcher: You possess elite presentation and communication skills. You know how to command a room (or a Zoom call), articulate complex value propositions simply, and close with confidence.

● E-commerce Fluency: You understand the daily operational and growth challenges faced by D2C and CPG brands. You can confidently speak the language of CAC, ROAS, inventory turnover, and commerce analytics.

● Mobility: You are willing and ready to travel from Gurgaon to meet key brand stakeholders, attend industry events, and close high-value accounts face-to-face.