Business Development Specialist

Company Description Market Disc Media delivers comprehensive B2B marketing and sales acceleration services for businesses and agencies worldwide, with a focus on building scalable, qualified opportunity pipelines. The company helps B2B organizations establish a modern marketing foundation by unifying consent-first audience data, an AI-powered TAM Intelligence Engine, and precision-led 1:1 engagement across channels. Its proprietary Ready-to-Switch Index (RSI) identifies high-conversion accounts that are primed for outreach, enabling more efficient and targeted business development. Opportunity development teams are supported by campaign-specific custom GPTs, enabling technically informed conversations, deeper discovery of buyer needs, and sharper pain-point qualification. Market Disc offers a technology-driven environment for professionals interested in advanced B2B marketing and sales solutions.

Role Description The Business Development Specialist is a full-time, on-site role based in Pune, responsible for driving qualified opportunities and supporting revenue growth for Market Disc Media's clients. Day-to-day activities include identifying and qualifying target accounts using internal tools and data, executing outreach campaigns across phone, email, and digital channels, and scheduling discovery and follow-up meetings for the sales team. The role involves conducting market and account research, understanding buyer pain points, and tailoring messaging to align with client-specific value propositions. The specialist will collaborate closely with marketing and sales teams, maintain accurate records in CRM systems, and provide feedback on campaign performance to improve lead quality and conversion rates.

Qualifications

• Candidates should possess strong Analytical Skills and the ability to interpret data-driven insights for account targeting and opportunity qualification.
• Candidates should possess excellent Communication skills, including clear written and verbal communication for outreach and stakeholder interaction.
• Candidates should possess Lead Generation skills, with experience in prospecting, cold calling, qualifying opportunities, and managing pipelines in B2B environments.
• Candidates should possess Market Research skills to assess industries, accounts, and buyer personas and translate findings into actionable strategies.
• Candidates should possess Customer Service skills, demonstrating responsiveness, professionalism, and relationship-building with prospects and clients.
• Additional beneficial qualifications include familiarity with CRM platforms, comfort working with AI-enabled sales and marketing tools, strong organizational abilities, and a proactive, goal-oriented mindset.
• A bachelor's degree in business, marketing, communications, or a related field, and prior experience in B2B business development or inside sales, are preferred.