Business Development Specialist

Company Description Market Disc Media is a global B2B marketing and sales acceleration partner for businesses and agencies, focused on building strategies that drive sustainable growth and scalable opportunity pipelines. The company helps B2B organizations create a modern marketing foundation by unifying consent-first audience data, an AI-powered TAM Intelligence Engine, and precision-led 1:1 engagement across multiple channels. Its proprietary Ready-to-Switch Index (RSI) identifies high-conversion accounts that are primed for outreach, enabling more efficient and targeted business development efforts. Opportunity development teams leverage campaign-specific custom GPTs to support technically informed conversations, deeper discovery of buyer needs, and sharper qualification of pain points. Team members collaborate in a data-driven environment that values innovation, performance, and continuous learning.

Role Description The Business Development Specialist is a full-time, on-site role based in Pune. This role focuses on identifying and qualifying high-potential accounts, generating new business opportunities, and nurturing relationships with key decision-makers. Day-to-day responsibilities include conducting market research, analyzing target segments, engaging prospects via calls, emails, and digital channels, and maintaining accurate records in CRM tools. The specialist will collaborate closely with marketing and sales teams to align outreach with campaign strategies, leverage Market Disc's data and AI tools to prioritize accounts, and support the handoff of qualified opportunities to the sales organization. The role also includes preparing concise reports on pipeline activity, gathering feedback from prospects, and contributing ideas to improve engagement and conversion.

Qualifications

• Candidates should possess strong Analytical Skills and the ability to interpret data insights, segment markets, and prioritize high-potential accounts.
• Candidates should possess excellent Communication skills, including clear verbal and written communication and confident client-facing interactions.
• Candidates should possess Lead Generation skills, with experience in prospecting, cold calling, qualifying opportunities, and managing a structured outreach process.
• Candidates should possess Market Research skills, including competitive analysis, industry trend monitoring, and identifying ideal customer profiles.
• Candidates should possess Customer Service skills, with a focus on professional, responsive, and solution-oriented engagement with prospects and clients.
• Relevant qualifications include familiarity with CRM and sales engagement tools, understanding of B2B marketing and sales processes, and comfort working with AI-driven platforms.
• A bachelor's degree in Business, Marketing, Communications, or a related field is preferred, along with prior experience in business development or inside sales in a B2B environment.
• Ability to work on-site in Pune, manage multiple priorities, collaborate with cross-functional teams, and meet performance and pipeline targets.