Company Overview:
Purple Oak Advisors is a management and strategy consulting firm specializing in providing business transformation and performance improvement solutions to emerging market leaders. We are committed to delivering innovative strategies and sustainable improvements that drive growth and efficiency for our clients.
Position Overview:
We are seeking a proactive Business Development & Marketing Associate to support our growth initiatives at Purple Oak Advisors. The ideal candidate will play a critical role in driving pipeline generation, improving proposal quality, strengthening our marketing presence, and enabling the founder in business development activities.
This is a multi-functional role that combines presales, outbound outreach, marketing operations, and sales enablement.
Key Responsibilities:
Business Development and Pre-Sales Support:
- Conduct research on target companies, promoters, industries, and competitor landscapes.
- Prepare high-quality pitch decks, proposals, and capability presentations.
- Assist in drafting pricing proposals and structuring solution narratives.
- Build a repository of case studies, frameworks, and credentials for repeated use.
Outbound Lead Generation:
- Identify and build lists of relevant prospects across mid-market manufacturing, retail and consumer sectors.
- Execute structured outreach campaigns across mail and LinkedIn.
Marketing & Content Operations:
- Convert company insights into LinkedIn insights, micro content and newsletters.
- Manage weekly publishing and monitor performance analytics.
- Update website pages, case study sections and capability materials.
- Assist with webinars, round tables and speaker engagements.
- Support development of marketing collaterals such as brochures, one pagers and presentations.
Sales Enablement and Internal Initiatives:
- Prepare weekly pipelines reports and dashboards.
- Document minutes of meetings and ensure follow-ups for effective deal closure.
- Maintained structured templates for proposals, outreach and credentials.
- Contribute to thought leadership, industry perspectives and proprietary frameworks.
Qualifications:
- Bachelor's degree in Business, Marketing, Economics, or related field.
- 13 years of experience in presales, business development, growth, marketing operations, or consulting.
- Strong research and analytical skills with proficiency in PowerPoint and Excel.
- Excellent communication and writing ability - able to convert ideas into polished content.
- Understanding of B2B marketing, outreach campaigns, and LinkedIn content creation.
- Proactive, detail-oriented, and comfortable working in a fast-paced, entrepreneurial environment.
