Business Development Manager

Company Description

YBS India is a trusted outsourcing partner with over a decade of experience in delivering back-office solutions, logistics support, and workforce management. The company focuses on operational efficiency, data security, and customized solutions to help businesses optimize processes, reduce costs, and drive scalable growth. With expertise across multiple industries, YBS offers specialized services, including freight forwarding operations, warehousing, data entry, accounting and bookkeeping, customer service, and sales support. Our global presence ensures seamless operations and sustainable success for our partners.

Summary

We are looking for a hands-on Business Development & Marketing Manager to own the end-to-end growth engine from creating a strong lead pipeline to converting opportunities into new business.

This role requires a balance of strategy + execution. The person will design lead generation strategies, run outreach campaigns, manage the sales funnel, and actively work on closures, while closely partnering with the Business Head.

Key Responsibilities

1. Lead Generation Strategy & Execution

Own the lead generation strategy across channels: LinkedIn, email campaigns, calling, referrals, partnerships, events, and industry platforms

Build a consistent and predictable lead pipeline

Define target segments, ICPs (ideal customer profiles), and account lists

Set up structured lead sourcing processes and cadence for outreach

Personally handle high-value prospecting and key accounts

2. Business Development & Closures

Drive the full sales cycle:

First connect discovery proposal negotiation closure

Qualify leads based on fitment, budget, authority, and timelines

Lead client conversations and business requirement discovery

Work with Business Head on pricing strategy, proposals, and deal structuring

Own follow-ups and conversion of warm and hot leads

Build and manage a healthy opportunity pipeline

3. Marketing & Growth Initiatives

Plan and execute B2B marketing initiatives focused on lead generation

Work with design/content teams on:

Sales decks

Case studies

Website content

Emailers and outreach creatives

Drive LinkedIn presence and thought leadership (personal + company)

Support event, conference, and partnership-driven lead generation

Track ROI of marketing campaigns and continuously improve performance

4. Market Research & Growth Strategy

Identify new markets, industries, and geographies for expansion

Track competitor positioning and pricing

Gather market intelligence and client insights

Support Business Head in defining growth strategy and revenue plans

Identify cross-sell and upsell opportunities with existing clients

5. Process, Reporting & Funnel Management

Set up and manage CRM / lead tracking system

Track:

1)Leads generated

2)Qualified opportunities

3)Conversion ratios

4)Deal pipeline value

5)Closures

Maintain clean data and clear reporting

Share weekly/monthly growth dashboards with leadership

Coordinate with operations and delivery teams post-closure for smooth handover

6. Team & Stakeholder Coordination

Guide junior BD/marketing executives (if any)

Define outreach templates, follow-up cadence, and best practices

Experience

610 years of experience in:

oBusiness Development

oB2B Sales

oGrowth / Marketing

Experience in services/BPO/logistics/IT servicespreferred

Proven track record in lead generation and closures

Skills

Strong client-facing and negotiation skills

Structured thinking around sales funnel and conversion

Comfortable with outbound sales and cold outreach

Strong proposal and pitch creation skills

Working knowledge of CRM, LinkedIn Sales Navigator, email tools

Ability to analyse funnel performance and optimise conversion