Business Development Manager

Business Development ManagerThe Cocktail Story (TCS)

Location: Mumbai / Delhi

Experience: 3–6 Years

Industry Preference: Experiential Marketing, Luxury, Fashion, Beauty, Lifestyle, Events, Brand Partnerships, Creative Agencies

About The Cocktail Story

The Cocktail Story is a 360° experiential marketing and production agency known for creating high-impact brand experiences, retail environments, pop-ups, launches, content-led activations, and cultural moments across India.

While we have built a strong reputation in the alco-bev space, we are now actively expanding into:

• Fashion
• Beauty
• Luxury
• Lifestyle
• Hospitality
• Wellness
• Premium consumer brands

We are looking for a Business Development Manager who can help us open new doors, build meaningful relationships, and grow the agency beyond traditional categories.

Role Overview

We are looking for a highly driven and well-connected Business Development Manager who understands culture, luxury consumers, brand storytelling, and experiential marketing.

This role is ideal for someone who has worked with:

• Fashion brands
• Beauty brands
• Luxury retail
• Premium lifestyle companies
• Creative/event agencies
• Influencer & culture-led ecosystems

You will be responsible for generating new business opportunities, building strategic partnerships, and helping position TCS as a leading experiential and production partner across multiple industries.

Key ResponsibilitiesBusiness Development & Client Acquisition

• Identify and onboard new clients across fashion, beauty, luxury, lifestyle, hospitality, and premium consumer brands
• Build relationships with marketing heads, founders, brand managers, and decision-makers
• Generate leads through networking, industry events, LinkedIn outreach, referrals, and partnerships
• Drive pitch conversations and convert opportunities into long-term business relationships

Strategic Partnerships

• Build collaborations with:
• Fashion weeks
• Luxury venues
• Malls
• Hotels
• Influencers
• PR agencies
• Designers
• Cultural platforms
• Explore partnerships that can help TCS expand into new industries and audiences

Pitching & Revenue Growth

• Understand client briefs and work closely with strategy, design, and operations teams to build winning proposals
• Present agency capabilities, credentials, and ideas confidently
• Negotiate commercials and close deals
• Achieve monthly and quarterly revenue targets

Industry & Market Understanding

• Stay updated with trends in:
• Luxury marketing
• Fashion culture
• Beauty launches
• Consumer experiences
• Retail activations
• Pop culture & creator economy
• Identify emerging opportunities for experiential marketing

Internal Collaboration

• Work closely with:
• Creative Team
• Production Team
• Client Servicing
• Founders
• Strategy Team
• Ensure smooth transition from pitch stage to execution stage

Requirements

• 3–6 years of experience in business development, partnerships, or brand solutions
• Prior experience in:
• Experiential agencies
• Fashion/beauty/luxury ecosystem
• Events & activations
• Media or creative agencies
• Strong communication and presentation skills
• Existing network within luxury/fashion/beauty/lifestyle industries is highly preferred
• Ability to independently drive conversations and close business
• Understanding of experiential marketing and production is a strong advantage
• Comfortable with decks, presentations, and client meetings
• Entrepreneurial mindset and high ownership attitude

What We're Looking For

• Someone culturally aware and trend-driven
• Strong relationship-building skills
• A hustler mindset with polished communication
• Passion for luxury experiences, fashion, beauty, hospitality, and culture
• Someone who can help evolve TCS into a multi-category experiential powerhouse

Why Join Us

• Opportunity to work with leading brands and large-format experiences
• Pan-India execution capabilities
• Fast-growing creative and experiential environment
• Exposure across fashion, luxury, lifestyle, nightlife, hospitality, and culture
• Freedom to build and grow new verticals within the agency