Business Development Manager

Job Description – Business Development Manager

Company: School of Bakery & Culinary Art (SBCA)

Industry: Education / Skill Development / Hospitality Training

Department: Business Development & Admissions

Job Type: Full-Time

Experience Required: 5–8 Years

Location: Gurgaon

Reporting To: Founder / Management

Key Responsibilities

1. Business Development & Revenue Growth

• Develop and implement strategies to increase student enrolments and overall revenue.
• Identify new markets, student segments and business opportunities.
• Achieve monthly, quarterly and annual admission and revenue targets.
• Develop business plans for professional diploma courses, short-term courses and workshops.
• Identify opportunities for expansion into new geographical markets.

2. Institutional Partnerships & Lead Generation

• Establish partnerships with schools, colleges, universities and educational institutions.
• Develop relationships with career counsellors, educational consultants and student referral partners.
• Organise seminars, career counselling sessions, workshops and institutional presentations.
• Generate qualified leads through partnerships, educational events and referral networks.
• Build relationships with hospitality businesses, hotels, bakeries and restaurants for industry collaborations.

3. Admissions & Sales Management

• Work closely with the admissions team to improve lead conversion rates.
• Monitor enquiries, follow-ups, counselling activities and student enrolments.
• Develop strategies to convert enquiries into confirmed admissions.
• Analyse lead quality, conversion rates and admission performance.
• Train and guide admissions counsellors to improve sales performance.

4. Marketing & Promotional Activities

• Coordinate with the digital marketing team to improve lead generation and campaign effectiveness.
• Identify promotional opportunities through educational exhibitions, events and institutional collaborations.
• Provide market insights to improve advertising campaigns and landing pages.
• Develop referral programmes and promotional initiatives to increase admissions.

5. Market Research & Competitor Analysis

• Monitor competitors, course offerings, pricing and market trends.
• Identify emerging demand for bakery, pastry and culinary training.
• Recommend new business opportunities based on market research.
• Analyse student preferences and geographical admission trends.

6. Reporting & Performance Management

• Prepare weekly and monthly business development reports.
• Monitor admission targets, lead conversion rates and revenue performance.
• Maintain records of institutional partnerships, meetings and business opportunities.
• Present growth plans and performance reports to management.

Candidate Requirements

Education: MBA / PGDM in Marketing, Sales or Business Development preferred. Graduates with strong relevant experience may also apply.

Experience:

• Minimum 5 years of experience in business development, institutional sales, education sales or student admissions.
• Experience in education, vocational training, hospitality education or skill-development institutions preferred.
• Proven track record of achieving sales or admission targets.
• Experience in developing B2B partnerships and referral networks.
• Experience managing admissions or sales teams will be an advantage.

Required Skills

• Strong business development and sales capabilities.
• Excellent communication, presentation and negotiation skills.
• Institutional networking and relationship management.
• Team leadership and target-oriented execution.
• Knowledge of CRM systems, Excel and sales reporting.
• Ability to analyse conversion data and develop growth strategies.
• Willingness to travel for institutional meetings and business development activities.

Key Performance Indicators (KPIs)

• Monthly student admissions and revenue generated.
• Number of new institutional partnerships established.
• Qualified leads generated through business development activities.
• Lead-to-admission conversion rate.
• Revenue generated through referral and partnership channels.
• Achievement of monthly and quarterly business targets.

Compensation

Competitive fixed salary plus performance-linked incentives based on achievement of admission, revenue and business development targets.

Interested candidates can apply with their updated resume and details of their previous business development achievements.