About the Company
Samaaro is an AI-powered event marketing platform that enables marketing teams to turn events into a measurable growth channel by planning, promoting, executing, and measuring their business impact.
Recognized byYourStoryas one of the Top 30 Most Innovative Startups in India, Samaaro enables the automation of event workflows across registrations, communication, engagement, lead capture, CRM synchronization, and post-event measurement, with clear visibility into attendance quality, engagement, pipeline influence, and ROI.
Since launching in 2020,we'veempowered marketing teams across sectors like real estate, healthcare, BFSI, technology and government to run smarter, more efficient events.
About the Role
As a Business Development Manager at Samaaro, you will be the spearhead of our expansion into the US market. This is a high-impact, strategic role where you will own the outbound-led pipeline generation process from scratch. Working directly with the Founders, you willidentifyhigh-fit accounts, navigate complex buying committees, and architect a predictable sales engine that fuels our global growth. Thisisn'tjust about makingcalls;it'sabout owning the Go-To-Market (GTM) motion for a specific territory.
Key Responsibilities
1. US Market Business Development
- Strategic Prospecting:Own the full outbound cycle for the US market across defined ICPs and industries.
- Account Mapping:Research andidentifytarget accounts, key personas, and complex buying committees.
- Multi-Channel Outreach:Drive initial conversations via cold email, LinkedIn, and cold calling.
- Qualification:Conduct discovery calls to qualify leads based on defined criteria and hand over high-intent meetings to Account Executives or Founders.
2. Pipeline Ownership & CRM Hygiene
- Consistency:Build andmaintaina steady outbound pipeline to ensure monthly meeting targets are met.
- Quality Control:Ensure rigorous discovery and qualification before any deal handover.
- CRM Discipline:Maintain100%accurateCRM hygiene, including detailed notes and activity tracking.
- Insights:Provide regular feedback to the teamregardinglead quality, messaging resonance, and common market objections.
3. Messaging and Positioning
- Localization:Tailor outreach narratives specifically for US-based decision-makers.
- Value-Led Selling:Articulate business outcomes and ROI rather than listing product features.
- Objection Handling:Navigate first-level objections around timing, budget, and competitive relevance with ease.
4. Collaboration and Enablement
- GTM Alignment:Partner with Marketing on account-based campaigns and outbound narratives.
- Process Optimization:Work withRevOpsto improve lead lists, data enrichment, and automated sequences.
Required Skills & Tools
- 3 - 6years of experience in B2B SaaS sales with amandatorytrack recordof selling to the US market.
- Exceptional verbal and written communication skills with the ability to build rapport with US C-suite and VP-level personas.
- Proven experience in mid-market or enterprise outbound sales cycles and multi-touch prospecting.
- Proficiencywith modern outbound tools:
- Prospecting:Apollo, LinkedIn Sales Navigator.
- Engagement:Outreach,Salesloft, or similar.
- CRM:HubSpot or Salesforce.
What We Are Looking For
- The Hunter Mentality:You are self-motivated, resilient, and thrive on the challenge of turning a cold lead into a hot opportunity.
- Strategic Thinkers:Youdon'tjust follow a script; you research accounts deeply and personalize your approach to solve specific business pain points.
- Process Discipline:You understand that sales is a science andmaintainhigh standardsfor your daily activities and data tracking.
- Adaptability:You are comfortable working in a fast-paced environment and can shift strategies based on live market feedback.
- Time Zone Flexibility:You are comfortable working India-based hours that align with US business time zones (Night shift/Partial overlap).
Why Join Samaaro
- Early-Stage Impact:You will have a front-row seat and a builder role in our US GTM motion, directly influencing how we scale.
- Founder-Led Growth:Work closely with the Founders, receiving direct mentorship and exposure to enterprise-level deal-making.
- Accelerated Career Path:We are scaling fast. High performers have a clear, documented path to move into Senior BD or Account Executive (Closing) roles.
- Culture of Ownership:At Samaaro, we value outcomes over hours. You will have the autonomy to own your territory and drive results your way.
