Job Summary
The Business Development Executive will drive patient acquisition, referral growth, and revenue through field outreach, corporate/doctor tie-ups, and institutional collaborations, while also supporting brand visibility, on-ground PR, and reputation building for RoopJeevan Hospital.
Key ResponsibilitiesBusiness Development & Growth
- Generate OPD and IPD business through systematic fieldwork and outreach.
Doctor & Referral Network Development
- Develop and manage relationships with GPs, clinics, nursing homes, and diagnostics.
- Schedule regular doctor visits and ensure continuity of engagement.
- Track referral inflow and feedback from referring doctors.
Corporate / Institutional Tie-ups
- Onboard corporates, factories, schools, colleges, NGOs, RWAs, and institutions.
- Coordinate health camps, annual health check-ups, and wellness programs.
- Maintain post-tie-up relationship and repeat engagement.
Brand Management (Field Level)
- Ensure correct usage and visibility of RoopJeevan branding materials at all outreach points.
- Coordinate placement of banners, standees, posters, and pamphlets in the field.
- Share field-level insights on brand perception, patient feedback, and competitor branding.
- Monitor consistency of RoopJeevan brand messaging during camps and outreach programs.
- Support doctor branding initiatives and specialty promotion activities.
PR & Community Outreach
- Assist in organising community programs, awareness drives, and public health initiatives.
- Coordinate with local associations, RWAs, NGOs, and media contacts where required.
- Support execution of PR activities such as newspaper features, health talks, and events.
- Collect testimonials, success stories, and referrals from satisfied patients (with consent).
Health Camps & Events
- Plan, execute, and manage screening camps and awareness camps.
- Coordinate logistics, registrations, and local partnerships.
- Ensure post-camp data capture and patient follow-up for conversion.
Data, Reporting & CRM
- Maintain daily field visit reports and lead tracking.
- Update CRM with referrals, corporates, and PR activities.
- Analyse outcomes of BD and PR activities and suggest improvements.
Qualifications & Skills
- 35 years experience in hospital BD, healthcare marketing, pharma, or diagnostics.
- Strong communication, relationship-building, and presentation skills.
- Good understanding of local media, community dynamics, and referral ecosystems.
- Willingness to work on-ground with targets and timelines.
Compensation- Fixed salary + incentives linked to performance metrics.
