Business Development Manager

Business Development Manager Reel Craft Influence

Years of Experience:

2+ years

Department:

Reel Craft Influence Influencer Management

Overview:

Reel Craft Influence seeks a dynamic and results-driven Business Development Manager to spearhead growth initiatives within our Influencer Marketing Division. In this role, you will acquire new clients, expand business opportunities, and develop strategic influencer marketing solutions tailored to brand objectives. You will play a pivotal role in driving revenue, building strong industry relationships, and staying ahead of evolving market trends.

Key Responsibilities:

Client Acquisition & Business Expansion: Identify, pitch, and on board new clients across industries interested in leveraging influencer marketing solutions.

Lead Generation & Networking: Actively generate leads through networking, cold outreach, client referrals, and participation in industry events, conferences, and digital forums.

Strategic Sales Planning: Develop and execute business development strategies, sales forecasts, and revenue-generating initiatives to achieve and exceed sales targets.

Relationship Management: Build and nurture strong relationships with key decision-makers, brand managers, and marketing heads to establish long-term partnerships.

Market Intelligence & Competitive Analysis: Stay updated on industry trends, competitor activities, emerging platforms, and consumer behaviours to provide clients with innovative influencer marketing strategies.

Cross-functional Collaboration: Work closely with internal teams, including creative, strategy, account management, and analytics, to develop and execute high-impact influencer marketing campaigns.

Proposal Development & Pitches: Create compelling business proposals, pitch decks, and case studies to showcase SKM DIGI Influence's capabilities and past campaign successes.

Performance Analysis & Reporting: Track and analyse campaign performance metrics, generate insights, and recommend optimizations to enhance client ROI.

Thought Leadership & Continuous Learning: Stay informed about the latest developments in influencer marketing, digital trends, and sales techniques to refine strategies and drive business growth.

Qualifications and Skills:

Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

2+ years of experience in business development, sales, or account management within an Influencer Marketing Agency, Digital Marketing firm, or Media industry.

Strong understanding of the Influencer Marketing ecosystem, including social media trends, content strategies, and influencer-brand collaborations.

Proven track record of driving revenue growth, achieving sales targets, and developing successful business strategies.

Excellent communication, negotiation, and presentation skills with the ability to pitch ideas persuasively.

An established network of brand managers, marketing professionals, and industry leaders is a plus.

Hands-on experience with influencer marketing platforms, social media analytics, and digital advertising technologies.

thrive in a fast-paced, target-driven environment with a passion for exceeding expectations.