As a Business Development Manager (BDM) specializing in Marketing impact measurement and Advanced Marketing Intelligence, you will be the driving force behind our growth in the high-stakes world of marketing analytics. It is a consultative, high-level engagement position where you will bridge the gap between complex data science and C-suite business objectives, helping brands navigate the post-cookie landscape to optimize their multi-million dollar ad spends, get intelligence about their place in the market, identify audiences and execute strategic & tactical campaigns.
Job Description:
Key Responsibilities
- Strategic Prospecting: Identify and engage with decision-makers (CMOs, Heads of Analytics, Brand Managers) that manage significant cross-channel marketing budgets.
- Consultative Selling: Lead deep-dive discovery sessions to understand a prospect's current measurement stack (MTA, Last-Click, etc.) and identify gaps that our offering can solve.
- Product Evangelism: Simplify complex econometric concepts into compelling business narratives. You must be able to explain the why behind measurement, automation & data driven decision making
- Full Sales Cycle Management: Own the process from initial outreach and technical scoping to contract negotiation and closing.
- Collaboration: Work closely with the Data Science and Product teams to ensure the feasibility of proposed solutions and provide market feedback for the product roadmap.
Required Experience & Skills
- Experience 58 years of experience in B2B SaaS sales, specifically within AdTech, MarTech, or Marketing Analytics.
- Domain Knowledge - Strong understanding of Marketing measurement, Marketing Mix Modeling (MMM), brand strategy, and the evolving privacy landscape.
- Communication -Exceptional ability to present technical data products to non-technical executives.
- Analytical Mindset - Comfortable discussing R^2 values, p-values, and Bayesian frameworks and being able to explain why measurement will result in growth for the client's brand.
Location:
Gurugram
Brand:
Carat
Time Type:
Full time
Contract Type:
Permanent
