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Sense Digital Media

Business Development Manager- Mobile App Performance

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Job Description

Company Description

Sense Digital is a team of advertising media and technology specialists focused on developing innovative marketing tools for dynamic industry challenges. With a passion for creating a platform valued by advertisers and publishers, Sense Digital ensures advertisers get optimal returns on their investments by optimizing campaigns effectively. Committed to empowering publishers, the company maximizes advertising revenue while simplifying the complexities of the ever-evolving advertising landscape. At its core, Sense Digital prioritizes efficiency, innovation, and mutual success for all partners.

Job Overview:

We are looking for a results-driven and experienced sales professional to join our Mobile App Performance team. The ideal candidate will be responsible for driving revenue growth, acquiring new clients, and managing key accounts within the app performance marketing ecosystem. This role requires a strong understanding of CPI, CPA, CPL models, and experience working with advertisers, agencies, and app marketers.

Key Responsibilities:
  • Drive end-to-end sales for mobile app performance campaigns (CPI/CPA/CPL/CPS).
  • Identify, prospect, and onboard new advertisers, agencies, and direct clients.
  • Manage and grow existing client relationships to maximize revenue and retention.
  • Develop and execute strategic sales plans to achieve monthly and quarterly targets.
  • Negotiate commercial terms, payouts, and campaign KPIs with clients.
  • Work closely with internal teams (media buying, account management, tech) to ensure campaign success and optimization.
  • Analyze campaign performance, provide insights, and suggest improvements to clients.
  • Stay updated with industry trends, competitor activities, and emerging opportunities in mobile marketing.
  • Represent the company at industry events, conferences, and networking forums.
  • Ensure timely reporting, invoicing coordination, and collections from clients.
Qualifications & Skills:
  • Bachelor's degree in Business, Marketing, or a related field.
  • 4–5 years of experience in digital sales, preferably in mobile app performance marketing.
  • Strong understanding of performance marketing metrics (CPI, CPA, ROAS, LTV, etc.).
  • Proven track record of achieving or exceeding sales targets.
  • Strong network within advertisers, agencies, or app ecosystems is a plus.
  • Excellent communication, negotiation, and presentation skills.
  • Ability to work in a fast-paced, target-driven environment.
  • Analytical mindset with the ability to interpret data and optimize strategies.
  • Experience with MMPs like AppsFlyer, Adjust, or Branch is preferred.
What We're Looking For:
  • A self-starter with strong ownership and accountability.
  • Someone who can independently drive revenue and close deals.
  • A strategic thinker with hands-on execution ability.
  • Passion for mobile performance marketing and growth-driven mindset.

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About Company

Job ID: 146190841

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