Job description
Company Description
Sumiran Foods Private Limited, established 43 years ago, is a renowned brand specializing in the manufacturing, wholesaling, and retailing of Indian sweets, dairy products, namkeen, frozen food, and bakery items. The company operates over 20 retail stores across Ahmedabad and Gandhinagar, along with a network of institutional distribution for dairy products and Indian sweets across Gujarat. It also caters to customers worldwide through its delivery services. With a focus on quality and tradition, Sumiran Foods continues to be a trusted name in the industry.
Role Overview
The Sales & Business Development Manager will be responsible for driving revenue growth, expanding market presence, and building strong channel partnerships across HoReCa, Institutional, and General Trade (GT) segments.
The role requires a hands-on professional with strong market knowledge, distributor management skills, and the ability to open new accounts while strengthening existing relationships.
Key Responsibilities
Sales & Revenue Growth
- Drive sales targets across HoReCa, Institutional, and GT channels
- Develop and execute channel-wise sales strategies
- Identify high-potential markets, cities, and customer segments
- Increase product penetration and average billing per customer
Business Development
- Acquire new HoReCa, institutional, and key GT accounts
- Onboard distributors, dealers, and channel partners as per expansion plan
- Develop long-term contracts with hotels, caterers, QSRs, and institutions
- Support launch of new products (NPDs) in the market
Channel Management
- Manage and grow distributor and C&F network
- Ensure effective market coverage, beat planning, and route management
- Monitor secondary sales, stock rotation, and product availability
- Resolve channel conflicts and ensure pricing discipline
Key Account Management
- Build strong relationships with key decision-makers
- Negotiate commercials, credit terms (as per policy), and schemes
- Ensure high service levels and timely resolution of complaints
- Coordinate closely with production, logistics, and accounts teams
Market Intelligence & Reporting
- Track competitor activity, pricing, and schemes
- Share market feedback for product improvement and innovation
- Prepare weekly and monthly MIS, forecasts, and action plans
- Analyse sales data to identify growth opportunities and gaps
Team Coordination
- Guide and support sales executives / officers
- Set targets, monitor performance, and provide on-field training
- Drive execution of company policies and SOPs at ground level
Desired Candidate Profile
Experience
- 712 years of relevant sales & business development experience
- Mandatory experience in:
- HoReCa sales
- Institutional / B2B sales
- General Trade (GT) distribution
