Business Development Manager

1.1 Role Summary

The Manager — Business Development at Mindshaft Media Pvt. Ltd. is an individual contributor responsible for independently identifying, prospecting, developing, and closing new business opportunities in the Mumbai market. Operating without direct reports, this role requires a high degree of self-direction, commercial discipline, and personal accountability — the Manager owns the full sales cycle from first contact to mandate confirmation, and is directly measured on individual revenue contribution, pipeline health, and client relationship outcomes.

This role serves as the frontline growth engine within the Mumbai Business Development function, translating MMPL's brand activation, experiential marketing, and BTL capabilities into tangible revenue-generating client mandates. The Manager — Business Development operates independently, managing their own prospect pipeline and client relationships, collaborating with MMPL's Creative, Operations, and Strategy teams to develop proposals and pitches, and converting prospect interest into contracted engagements with measurable commercial value

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As an independent contributor, this role demands exceptional personal organisation, commercial rigour, and governance discipline. All business development activities — including prospect engagement, commercial discussions, proposal submissions, and expenditure — must be executed in strict compliance with MMPL's Standard Operating Procedures, the approved Annual Operating Plan budget, and the mandatory physical written approval protocol. The Manager is directly accountable for every aspect of their BD activity without the support of a subordinate team, and is expected to consistently meet personal revenue targets, maintain a healthy and well-documented pipeline, and uphold MMPL's reputation as a disciplined, credible activation partner in the Mumbai marke

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1.2 Key Accountabilities — What Success Looks

• LikePersonal revenue contribution: Individual new business revenue targets achieved consistently on a monthly, quarterly, and annual basis; no revenue gaps attributable to pipeline neglect or delayed follow-thr
• ough.Independent pipeline management: A self-managed, well-qualified pipeline maintained at a minimum 3x coverage ratio at all times; all prospect records current, accurate, and CRM-maintained without supervisory promp
• ting.Self-directed prospect outreach: New qualified prospects added to the pipeline each month through independent outreach — cold calling, networking, referrals, and market mapping — without dependence on leads generated by ot
• hers.Proposal and pitch quality: Proposals developed in collaboration with Creative and Strategy teams are commercially sound, insight-led, and submitted on time; win rate reflects personal effectiveness in understanding and responding to client n
• eeds.Client relationship ownership: New clients personally acquired convert to repeat engagements within 12 months; the Manager maintains direct, ongoing relationships with client contacts without handover depend
• ency.Governance and self-compliance: All BD activities documented per SOPs; all expenditure within AOP-approved individual BD budget; every approval obtained in physical written form — with zero instances of informal approvals and zero policy deviations, managed independe
• ntly.Accurate self-reporting: Pipeline, forecast, and activity reports submitted to the Director — New Business Development on time and accurately; no discrepancy between CRM records and verbally reported st