Overview
We're seeking a highly motivated Business Development Lead with a strong understanding of
IT and Digital Marketing services, particularly in Web & App Development and Performance
Marketing. The ideal candidate will have full ownership of the sales cyclefrom prospecting
and outreach to deal closure and client relationship managementwhile leading and
mentoring a small team of BD executives.
Key Responsibilities
- Client Acquisition & Relationship Management
- Identify, target, and acquire potential clients through cold outreach, LinkedIn, and email campaigns, and strategic partnerships.
- Build, nurture, and maintain long-term relationships with clients.
- Understand client needs, prepare proposals, and close deals for Web, App, and Digital Marketing projects.
- Maintain consistent post-sales contact to ensure client satisfaction and up-sell/cross-sell
opportunities.
- Own and optimize the sales pipeline, track conversions, and analyze key metrics to ensure monthly and quarterly targets are met.
- Research and analyze market trends, competitor positioning, and pricing strategies to Identify new business opportunities.
- Lead and mentor a team of junior BD executives and outreach specialists.
- Train team members on sales tactics, communication, proposal creation, and negotiation.
- Collaborate with marketing and project teams to ensure smooth client onboarding and delivery alignment.
- Bring innovative ideas for outreach and lead generation (AI tools, automation platforms, content-led funnels).
- Contribute to defining Infogentech's overall sales strategy and expansion roadmap.
- Represent the company in client meetings, demos, and industry events.
Qualifications
- 5+ years of experience in full-cycle sales for IT, SaaS, or Digital Marketing agencies.
- Proven track record of achieving or exceeding revenue targets.
- Strong understanding of Web/App Development, Digital Marketing, and CRM systems.
- Excellent negotiation, presentation, and communication skills.
- Experience managing BD or SDR teams is preferred.
- Entrepreneurial mindset with a focus on measurable growth and innovation.
Preferred Traits
- Self-starter with ownership mentality
- Creative thinker with strong analytical skills
- Great leader and motivator who can inspire teams
- Comfortable in a fast-paced startup environment
