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Confluencr - Global Influencer Marketing Agency

Business Development - Manager (B2B Sales)

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Job Description

Role Overview

We are looking for aBusiness Development Manager Brand Partnershipswho will be responsible for driving revenue growth through strategic brand partnerships and client acquisition. This role involves identifying new business opportunities, building strong relationships with brands, and positioning the company's full suite of marketing solutions including influencer marketing, digital campaigns, branded content, and performance-driven initiatives.

The role requires someone who can not only bring in new clients but also identify opportunities tocross-sell and upsell additional servicesacross existing partnerships, ensuring long-term value creation for both clients and the organization.

Brand Partnerships & Client Acquisition

Identify and approach potential brand partners who are actively investing in digital marketing, creator collaborations, and integrated marketing campaigns.

Build relationships with marketing heads, brand managers, and decision-makers across different industries.

Develop and maintain a strong pipeline of prospective clients through proactive outreach, industry networking, referrals, and market research.

Revenue Growth, Cross-Selling & Upselling

Drive revenue by introducing clients to multiple service offerings across the organization.

Identify opportunities within existing client relationships to expand campaign scope through additional services such as influencer marketing, branded content, social media campaigns, and performance marketing.

Work closely with internal teams to propose solutions that align with the client's broader marketing objectives.

Sales Strategy & Opportunity Development

Research market activity, brand campaigns, and industry trends to identify new partnership opportunities.

Develop tailored marketing proposals based on the client's objectives, audience, and campaign goals.

Position the agency as a long-term strategic partner rather than a one-time campaign vendor.

Proposal Development & Sales Presentations

Create persuasive sales presentations, campaign proposals, and partnership decks supported by case studies, campaign insights, and relevant examples.

Clearly communicate the value of integrated marketing solutions to prospective clients.

Collaborate with internal teams to craft proposals that are creative, feasible, and commercially viable.

Negotiation & Commercial Agreements

Lead discussions around campaign budgets, deliverables, timelines, and partnership terms with prospective clients.

Negotiate commercial agreements that balance client expectations with company revenue targets.

Ensure all campaign scopes and deliverables are clearly defined before execution begins.

Client Relationship Management

Build and maintain long-term relationships with brand partners by understanding their evolving marketing priorities.

Act as a trusted partner who can recommend new campaign ideas, content opportunities, and collaboration formats.

Ensure smooth communication between clients and internal teams throughout the engagement cycle.

Internal Collaboration & Campaign Alignment

Work closely with strategy, campaign management, and creator partnerships teams to ensure successful campaign execution.

Provide clear briefs and client expectations to internal teams before campaign kickoff.

Support campaign teams in resolving client concerns and ensuring overall client satisfaction.

Market Insights & Strategic Growth

Stay updated on trends in digital marketing, creator economy, and brand partnerships.

Identify emerging opportunities, new brand categories, and innovative campaign formats that can drive business growth.

Provide regular updates to senior management on sales pipeline, potential deals, and revenue projections.

Who You Are

  • 35 years of experience inbusiness development, brand partnerships, or sales within digital marketing, media, advertising, or influencer marketing agencies.
  • Strong understanding ofbrand marketing, digital campaigns, and partnership-driven revenue models.
  • Demonstrated ability to close deals and expand existing client relationships.
  • Strong communication, negotiation, and presentation skills.
  • Comfortable working in a fast-paced agency environment managing multiple client conversations simultaneously.
  • Strategic thinker who can identify opportunities to grow client partnerships beyond a single campaign.
Benefits

Why should you join us

  • In case you value the opportunity to work on real & challenging Marketing problems
  • In case you value high involvement from founders and learning from them
  • In case you value having the autonomy to do things your way and not have to worry about experimental failures
  • In case you care about working alongside genuine, honest peers who will have your back, no matter what
  • In case you value contributing to the organization beyond your call of duty; and getting handsomely remunerated for the extra effort
  • In case you believe in always learning and want an environment which will invest into your learning for the long term
  • In case you want to work on the cutting edge of marketing problems and use the most cutting tools and strategies.
  • In case you are looking for a place for the long term where you can keep growing with the company (our first few hires from 5-6 years back, are still with the company)

Why shouldn't you join us

  • In case you are looking for a product company, of course we aren't one.
  • In case you are looking for a very structured corporate environment where everyone is obvious on their role and ONLY has to do that.
  • We thrive as a bootstrapped company and hence like to be nimble about changes and whatever is needed to be done to get ahead.
  • In case you are looking for the top bracket pay in the industry - we are not the one for you.

Working Days: Monday to Friday (Onsite) + Saturday Half Day (WFH)

Location: HSR Layout, Bangalore

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Job ID: 144008689