Business Development Manager

About This Job

Arbor Academy

Location: Pune Division, Maharashtra, India

Work Mode: On-site

Industry: Education

Job Description

We're Hiring: Business Development Manager (BDM) – Degree Programs (EdTech)

Company: Arbor Academy

Location: Baner, Pune – On-site

Experience: 3 - 5 yrs

Education: Bachelor's Degree

Job Type: Full-Time

Are you a target-driven sales leader with a passion for education Join us in shaping careers by leading enrollments for our online/hybrid degree programs!

Position Summary

The Business Development Manager (BDM) – Degree Programs will drive student enrollments for online/hybrid degree programs by leading a team of sales counselors, managing the end-to-end admission funnel, and building partnerships to generate quality leads. This role requires strong consultative selling skills, target-driven execution, and the ability to guide prospective students through a high-consideration purchase decision (degree enrollment).

Key Roles & Responsibilities

• Sales Strategy & Target Achievement
  
  

Own and drive monthly/quarterly enrollment targets for assigned degree programsDevelop and execute sales strategies to maximize conversion across the admission funnel (lead → counseling → enrollment)Monitor and analyze sales performance data (conversion rates, drop-offs, cycle time) to identify improvement areas

• Team Leadership & Management
  
  

Lead, train, and mentor a team of sales counselors/telecallers to achieve individual and team targetsConduct regular performance reviews, call audits, and coaching sessions to improve counseling qualitySet daily/weekly targets and monitor team productivity through CRM and dashboards

• Lead Management & Counseling
  
  

Ensure timely follow-up and nurturing of leads generated through digital marketing, referrals, and walk-insPersonally counsel high-value or escalated prospective students on program details, fee structure, and career outcomesAddress student/parent queries regarding curriculum, accreditation, placement support, and payment options

• Admission Process & Documentation
  
  

Oversee the end-to-end admission process — application, document verification, fee collection, and enrollment confirmationEnsure compliance with university/regulatory guidelines during the admission processCoordinate with academic and operations teams for smooth onboarding of enrolled students

• Cross-functional Collaboration
  
  

Work closely with the Marketing team to provide feedback on lead quality and campaign effectivenessCoordinate with Academic/Program teams to stay updated on curriculum changes, new program launches, and USPsLiaise with the Finance team for fee structuring, EMI options, and scholarship/discount approvals

• Reporting & MIS
  
  

Maintain accurate CRM records of leads, follow-ups, and conversionsPrepare regular sales reports and MIS for management review (funnel status, targets vs. achievement, revenue)Forecast enrollment numbers and revenue projections for upcoming intakes

• Partnerships & Business Development
  
  

Identify and develop partnerships with colleges, coaching institutes, and corporations for bulk enrollmentsRepresent the organization at education fairs, webinars, and promotional events

Key Skills & Requirements

Proven experience in EdTech/education sales, preferably in degree or higher-education programsStrong consultative/solution-selling skills with high-ticket, high-consideration productsTeam handling experience (managing counselors/telecallers)Proficiency with CRM tools and MIS reportingExcellent communication, negotiation, and interpersonal skillsTarget-driven with a strong sense of ownership

Experience & Qualification

Graduate/Postgraduate in any discipline (MBA preferred)4–7 years of sales experience, with at least 3–4 years in a team-handling rolePrior experience in EdTech, higher education, or degree program sales strongly preferred

Ashwini – HR | Arbor Academy

9607002776

[Confidential Information]

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