Business Development in International Recruitment

Job Summary

We are seeking a dynamic and target-driven Business Development Manager & Marketing Executive to drive international client acquisition and expand our overseas recruitment business.

This role is primarily focused on international business development (70%), including acquiring overseas clients, securing manpower requirements, and generating revenue, while also managing strategic marketing initiatives (30%) to strengthen brand presence and lead generation through both digital and offline channels.

The ideal candidate will have strong experience in overseas recruitment/business development, negotiation skills, and hands-on marketing expertise.

Identify and acquire international clients through LinkedIn outreach, email campaigns, cold calling, networking, agents, and industry events

Develop partnerships with foreign employers, recruitment agencies, and manpower consultants

Secure overseas manpower requirements and recruitment contracts

Negotiate commercial terms, service fees, and payment structures

Finalize contracts and ensure compliance with international recruitment standards

Understand workforce requirements across industries (Healthcare, Construction, Oil & Gas, IT, Hospitality, etc.)

Explore new international markets for business expansion

Achieve monthly and quarterly revenue targets

Maintain a strong sales pipeline and provide regular forecasts and reports

Coordinate closely with recruitment and documentation teams for smooth delivery

Identify and acquire international clients through LinkedIn outreach, email campaigns, cold calling, networking, agents, and industry events

Develop partnerships with foreign employers, recruitment agencies, and manpower consultants

Secure overseas manpower requirements and recruitment contracts

Negotiate commercial terms, service fees, and payment structures

Finalize contracts and ensure compliance with international recruitment standards

Understand workforce requirements across industries (Healthcare, Construction, Oil & Gas, IT, Hospitality, etc.)

Explore new international markets for business expansion

Achieve monthly and quarterly revenue targets

Maintain a strong sales pipeline and provide regular forecasts and reports

Coordinate closely with recruitment and documentation teams for smooth delivery

B. Strategic Marketing (Support Function Online & Offline)

Develop and execute marketing strategies aligned with business growth objectives

Manage digital marketing campaigns (LinkedIn marketing, SEO, paid ads, email campaigns)

Generate qualified leads to support business development

Oversee branding and positioning across online and offline platforms

Conduct market research and competitor analysis

Track marketing performance metrics and ROI

Manage presentations, promotional materials, and client proposals

Organize industry events, seminars, and awareness campaigns when required

Key Requirements

Bachelor's degree in Business, Marketing, HR, or related field (MBA preferred)

Minimum 5 years of experience in overseas recruitment, international business development, or manpower consulting

Proven experience in acquiring international clients and closing contracts

Strong understanding of overseas hiring processes, documentation, and visa procedures

Experience handling both online and offline marketing initiatives

Strong negotiation, communication, and presentation skills

Proficiency in LinkedIn outreach, CRM systems, Google Analytics, Meta Ads, and email marketing tools

Ability to work across time zones

Target-driven mindset with revenue accountability

Preferred Attributes

Strong global network in overseas recruitment markets

Data-driven decision-making ability

Self-motivated and proactive personality

Ability to independently manage both revenue generation and marketing execution

Strategic thinker with hands-on execution capability

Comes from an overseas recruitment or manpower consulting background

Has a proven record of closing international deals

Understands digital marketing but prioritizes revenue generation

Can independently drive both client acquisition and brand positioning