Business Development Executive

Key Responsibilities - HORECA BDE

Drive Primary & Secondary Sales in the territory in line with the business objectives of

the company

o Primary Sales - Develop the channel partner network and implement the

distribution objectives to drive reach & penetration across the territory

o Secondary sales (Retail Distribution) - Increase number of retail outlets, maintain

high service level, drive visibility of all categories of products and ensure

commercial hygiene (usage of technology while placing retail orders) in the

territory

Prepare market execution plan (day-wise MJP) & submit weekly reports

Provide ground-level inputs for promotions, local activations & demand forecasting

exercise

Demand forecasting Regular analysis of primary & secondary sales data to identify

gaps in the business & providing insights to Area Sales Manager about the territory

Claim management - Ensuring timely submission of stockiest claim along with

supporting documents adhering to the company's guidelines

Build capability of the indirect sales force by communicating and reviewing their

delivery against expectations, and enhancing their sales skills by conducting market

work with them & regular training

Timely review/ communication with CFAs to maintain timely supplies. Real-time

follow-ups with CFAs for stock conversion, delivery

Co-ordination with Finance team for pricing issues, accounts settlement, claims

management.

Desired

Candidiate Profile

Proven and deep knowledge of sales and distribution system

Knowledge of basic concepts of consumer goods distribution such as various channel

partners, distribution mix, ROI calculation, visibility creation, retail and wholesale

trade mechanics and evaluation of distribution health indicators

Knowledge of competitor mapping and benchmarking

People management skills to handle indirect sales force

Desired

Experience Level

& Qualification

A graduate / post-graduate with 2 8 years of prior work experience in a consumer

goods sales environment in a frontline sales role