Business Development Executive

• Achieve volume and value objectives for the assigned territory within budget, time, and policy.
• Efficiently control the sales network under your charge.
• Execute strategic alliances with key outlets.
• Implement and follow up on monthly activities and promotions specific to each outlet and chain.
• Liaise with the Merchandising team for in-store branding activities.
• Operate all marketing and sales schemes and promotions as per prior approvals and monthly review meetings.
• Control dominant shelf space in key accounts.
• Manage the health of the distributor channel on a monthly basis.
• Assist the Area Sales Manager with brand- and SKU-wise sales forecasting based on market potential.
• Train and develop the distributor sales team, providing timely feedback through market visits and monthly review meetings.

Financial Responsibilities

• Document outlet expenses (damages, trade schemes, promotional expenses, visibility expenses) monthly for audit purposes.
• Settle distributor and outlet claims within the stipulated timeframe.
• Submit No Objection Certificates (NOCs) from distributors quarterly and from Traditional Trade stores annually.
• Track the efficiency of all investments and promotions in all outlets.

Distributor Responsibilities

• Appoint and make all planned distributors operational in the zone.
• Evaluate distributor performance.
• Destroy damaged/expired goods at distributor premises with prior approval and in your physical presence.
• Manage the health of the distributor channel on a monthly basis by:
• Monitoring the speed of claim settlement.
• Tracking damages as a percentage of sales.
• Maintaining sales and stock registers.
• Generating primary orders to maintain adequate stock levels.
• Generating weekly indents to maintain a healthy sales skew for the month.
• Maintaining distributor MIS according to company norms.
• Ensure optimal distribution cost by reviewing routing and scheduling quarterly.
• Monitor inventory control to ensure stock is readily available as per market demand and implement effective logistic strategies.
• Appoint DSRs and sales staff by identifying gaps to optimize width and depth of distribution.

Outlet Responsibilities

• Ensure gold-standard merchandising (display/visibility) by executing the set planogram.
• Maintain a database of all Traditional Trade outlets, including administrative, commercial, and business details.
• Plan a regular monthly journey plan for regional Traditional Trade personnel with the ASM.
• Maintain company assets in Traditional Trade outlets.
• Ensure timely implementation of visibility, promotional schemes, and display of POP material, banners, and billboards.
• Plan and implement promotional campaigns that suit local customer segments and utilize promotional budgets for the territory.