Business Development Executive

Company: Petals Automation

Industry: EdTech / Technology

Job Type: Full-Time

Location: Madurai – Onsite

Experience: 1–3 Years

About the Role

Petals Automation is looking for a Business Development Executive (BDE) to drive business growth across both B2B and B2C markets in the EdTech and technology space.

The ideal candidate will be responsible for identifying new business opportunities, generating leads, conducting product demonstrations, handling customer interactions, converting prospects into customers, and maintaining long-term relationships with clients.

The role requires a combination of lead generation, consultative selling, communication, negotiation, and relationship management skills.

Key Responsibilities

B2B Business Development

• Identify and develop new business opportunities with schools, colleges, universities, training institutes, educational organizations, and corporate clients.
• Generate leads through cold calling, email campaigns, LinkedIn, referrals, events, exhibitions, and other channels.
• Understand customer requirements and recommend suitable EdTech products, STEM/IoT solutions, LMS platforms, training programs, and technology solutions.
• Conduct product presentations and demonstrations for institutional decision-makers.
• Build relationships with Principals, Directors, Heads of Departments, Placement Officers, Training Coordinators, and other key stakeholders.
• Prepare quotations, proposals, and commercial offers in coordination with the management team.
• Negotiate with prospects and close B2B deals.
• Follow up consistently with prospects throughout the sales cycle.
• Maintain accurate lead, opportunity, follow-up, and sales information in the CRM.

B2C Business Development

• Generate and manage leads from students, parents, individual learners, and working professionals.
• Explain course features, benefits, pricing, learning outcomes, and career opportunities to prospective customers.
• Conduct product/course demonstrations and counselling sessions.
• Follow up with interested prospects through phone, WhatsApp, email, and other communication channels.
• Convert enquiries into paid course registrations or product purchases.
• Understand customer objections and provide appropriate solutions.
• Maintain strong relationships with existing customers and identify opportunities for upselling and cross-selling.

Lead Management & Sales

• Handle leads generated through website, Meta Ads, Google Ads, social media, campaigns, referrals, and other marketing channels.
• Qualify leads based on requirement, budget, decision-making authority, and purchase intent.
• Maintain proper follow-up schedules and ensure no qualified lead is missed.
• Achieve monthly and quarterly lead conversion and revenue targets.
• Prepare daily/weekly/monthly sales reports.

Required Skills

• Excellent verbal and written communication skills.
• Strong convincing, negotiation, and presentation skills.
• Good interpersonal and relationship-building abilities.
• Ability to handle both B2B and B2C sales.
• Strong follow-up and lead-conversion skills.
• Good understanding of sales processes and customer handling.
• Ability to understand and explain technology-based products and services.
• Comfortable with cold calling and outbound sales.
• Basic knowledge of CRM tools and lead management.
• Good proficiency in MS Excel/Google Sheets and email communication.
• Target-oriented and self-motivated approach.