Key Responsibilities:
1. Business Development:
- Identify and develop new business opportunities in the elder care and home healthcare segment
- Build and maintain relationships with hospitals, doctors, clinics, and referral partners
- Develop strategic tie-ups with corporates, societies, and institutions
- Conduct market research to identify potential areas for expansion
2. Direct Package Sales:
- Promote and sell elder care service packages directly to prospective customers
- Handle end-to-end sales cycle from lead generation to closure
- Conduct client meetings, presentations, and service demonstrations
- Achieve monthly and quarterly sales targets
3. Marketing Activities:
- Plan and execute local marketing campaigns to generate leads
- Coordinate with digital marketing teams for online promotions
- Participate in community outreach programs and awareness drives
- Monitor competitor activities and suggest strategies accordingly
4. Promotional Activities:
- Organize health camps, seminars, and promotional events
- Distribute marketing materials such as brochures and flyers
- Represent the organization at events, exhibitions, and networking forums
- Enhance brand visibility through on-ground promotional initiatives
5. Client Relationship Management:
- Maintain strong follow-up with leads and existing clients
- Ensure high customer satisfaction and service experience
- Handle client queries and coordinate with operations for service delivery
- Encourage referrals and repeat business
6. Reporting & Coordination:
- Maintain daily sales reports and pipeline updates
- Share regular updates with the Business Head
- Coordinate with internal teams for smooth onboarding of clients
- Track performance metrics and suggest improvements
Key Skills & Competencies:
- Strong sales and negotiation skills
- Excellent communication and interpersonal abilities
- Knowledge of healthcare/elder care industry preferred
- Ability to work in a target-driven environment
- Good networking and relationship-building skills
Qualification & Experience:
- Graduate / MBA in Marketing or related field preferred
- 2–5 years of experience in sales/business development (preferably healthcare/homecare sector)
Compensation:
- Fixed salary + Performance incentives
- Travel Allowance (TA) as applicable
