Online Market Research on target customer segment and competitor products and companies
Marketing / Sales Materials Develop marketing collaterals including company profile, product and service decks for potential customers.
MUST have excellent presentation and communication skills
Content Marketing Develop ideas and content for forum/blog posts, videos, info graphics, webinars, and social media campaigns etc. Work closely with the engineering team to develop techno-marketing customer facing content and guides.
Online lead generation Achieve lead targets, via effective digital marketing campaigns on platforms including but not limited to Search Engine Marketing, Social Media Marketing, Email Marketing, Content Marketing, SEO etc.
Social Media Marketing Manage the organic growth for ViSolve's social media platforms like Facebook, Twitter, LinkedIn, Blogs etc. in line with the annual digital marketing plan.
Analytics/Reporting Metrics Working on presentation/analytics and weekly/monthly updates on spend v/s ROI maximization based on Key Performance Indicators/Metrics.
Pre-sales & sales enablement activities including calling leads/prospects based on business needs and presenting ViSolve services to potential customers.
Pre-requisites:
Pro-active, High ownership and bias for action to drive specific initiatives
Flawless data backed judgment, detail oriented and well organized.
Prepared to deal with rapidly-evolving priorities in a fast-paced environment
Experience using web metrics to gauge trends and evaluate content and experience in marketing metrics to drive business decisions
Hometown should be in and around Coimbatore, India or should be willing to work from Coimbatore at least part of the time.
May have to overlap few hours of work time per week in the US Time-zone.
