Business Development Executive

Job Description – Business Development Executive (BDE)

Job Title: Business Development Executive (BDE)

Department: Business Development

Experience: 2–4 Years

Industry Preference: Digital Marketing Agency

Location: Bengaluru (Work from Office)

Employment Type: Full-Time

About the Role

We are looking for a motivated and result-oriented Business Development Executive with 2–4 years of experience, preferably in a digital marketing agency. The ideal candidate should have a good understanding of digital marketing services, B2B sales, lead generation, and client acquisition.

The candidate will be responsible for identifying new business opportunities, building client relationships, managing the sales pipeline, and contributing to the company's revenue growth.

Key Responsibilities

• Identify and generate new business opportunities through cold calling, LinkedIn outreach, email campaigns, networking, referrals, and other lead-generation channels.
• Qualify leads, understand client requirements, and identify potential business opportunities.
• Build and maintain a healthy sales pipeline to achieve monthly and quarterly targets.
• Understand client business objectives and recommend suitable digital marketing solutions.
• Conduct client calls, meetings, presentations, and service demonstrations.
• Prepare customized proposals, quotations, and presentations based on client requirements.
• Follow up with prospects consistently and convert qualified leads into clients.
• Negotiate with clients and support the closure of deals.
• Build strong, long-term relationships with clients and ensure a positive customer experience.
• Coordinate with Digital Marketing, Creative, and Operations teams for smooth client onboarding.
• Maintain accurate sales records, follow-ups, forecasts, and CRM updates.
• Stay updated with digital marketing trends, competitor activities, and new marketing solutions.
• Contribute to team sales goals and overall business development initiatives.

Services Knowledge Required

The candidate should have a basic to good understanding of:

• Search Engine Optimization (SEO)
• Search Engine Marketing (Google Ads)
• Social Media Marketing (SMM)
• Meta Ads (Facebook & Instagram)
• Performance Marketing
• Content Marketing
• Email Marketing
• Website Development
• Branding & Creative Services
• Marketing Automation
• Lead Generation Strategies

Required Skills

• Excellent communication, presentation, and negotiation skills.
• Strong interpersonal and relationship-building skills.
• Experience in B2B sales/business development, preferably within a digital marketing agency.
• Ability to understand client requirements and recommend relevant marketing solutions.
• Strong lead-generation, follow-up, and conversion skills.
• Familiarity with CRM tools such as HubSpot, Zoho CRM, Salesforce, or similar platforms.
• Target-oriented approach with the ability to meet sales goals.
• Good problem-solving and decision-making abilities.
• Ability to work independently as well as collaboratively with internal teams.

Eligibility Criteria

• Bachelor's degree in Business Administration, Marketing, or a related field.
• 2–4 years of experience in Business Development/Sales, preferably in a Digital Marketing Agency.
• Proven experience in lead generation, client acquisition, and achieving sales targets.
• Experience in selling digital marketing services will be an added advantage.

Key Performance Indicators (KPIs)

• Monthly and quarterly revenue targets achieved.
• Number of qualified leads generated.
• Number of new clients acquired.
• Lead-to-client conversion rate.
• Proposal-to-conversion ratio.
• Sales pipeline value.
• Client retention and repeat business.
• Follow-up and CRM management.

Compensation & Benefits

• Competitive salary based on experience.
• Attractive performance incentives.
• Career growth opportunities.
• Learning and development programs.
• Health insurance and other company benefits, as applicable.

Preferred Candidate Profile

• Good understanding of the digital marketing ecosystem.
• Strong communication and networking skills.
• Proactive and target-oriented approach.
• Ability to build and maintain professional client relationships.
• Comfortable working in a fast-paced, target-driven environment.
• Consultative approach to sales and client acquisition.
• Passionate about business development, sales, and customer success.