Business Development Executive -B2B

Roles & Responsibilities – Business Development Executive

• B2B Business Development: Identify, approach, and develop new business opportunities by connecting with potential B2B clients, distributors, resellers, channel partners, OEM brands, AV integrators, system integrators, consultants, and enterprise clients.
• Lead Generation & Research: Generate qualified leads through LinkedIn, Google, IndiaMART, TradeIndia, business directories, exhibitions, referrals, and existing company databases to build a strong sales pipeline.
• Channel Partner Development: Identify, onboard, and maintain relationships with distributors, resellers, and channel partners to expand the company's market reach and drive business growth.
• Client Outreach & Engagement: Connect with prospective clients through calls, emails, WhatsApp, LinkedIn, and business meetings to introduce Wilyer's digital signage solutions and explore potential business opportunities.
• Client Requirement Analysis: Understand customer requirements, business needs, and project specifications, and coordinate with internal teams to arrange product demonstrations, proposals, and quotations.
• Sales Presentations: Prepare and deliver basic sales pitches and presentations to potential clients and business partners, effectively communicating the company's products, solutions, and value proposition.
• Follow-ups & Relationship Management: Maintain regular communication with prospects, follow up on enquiries and proposals, nurture client relationships, and support the conversion of leads into business opportunities.
• CRM Management & Reporting: Maintain accurate and up-to-date records of leads, client details, communication history, follow-up dates, lead sources, remarks, and deal status in the CRM system.
• Database Management: Work on existing customer databases, inactive leads, and previous enquiries to identify new opportunities and generate additional business.
• Sales Pipeline Coordination: Coordinate with the Sales Manager on pipeline updates, proposal follow-ups, client requirements, and deal closures to ensure smooth sales operations.
• Target Achievement: Contribute to achieving monthly sales targets, lead generation goals, channel development objectives, and overall business development targets.
• Market & Industry Research: Research potential clients, industry segments, competitors, and new market opportunities in digital signage, AV solutions, display/LED screens, IT hardware/software, SaaS, and system integration.
• Professional Communication: Draft clear and professional sales emails, follow-up messages, and other business communications to maintain effective engagement with prospects and partners.
• Daily Sales Activities: Maintain discipline in daily prospecting, client outreach, follow-ups, CRM updates, and sales reporting to ensure consistent progress toward business goals.