Company Description ADS TIJARAT Enterprise is a performance-driven advertising and BTL activation agency that focuses on delivering measurable, on-ground results for brands. Founded and led by MD Asgar, the company has partnered with leading brands such as Swiggy, Apollo Pharmacy, MediBuddy, Zepto, Zomato, Flipkart, Tata 1MG, Suzuki, and many others across diverse sectors. Clients value ADS TIJARAT for its strong execution quality, effective customer engagement strategies, and data-backed campaign outcomes. A highly experienced core team and skilled field workforce ensure each campaign is professionally planned and implemented for maximum brand visibility and interaction. The agency continues to grow as a trusted partner for BTL activities, ground activations, branding campaigns, and promotional events.
Role Description This is a full-time, on-site Business Development Executive role based in Kolkata. The Business Development Executive will identify and pursue new business opportunities, build and nurture relationships with potential and existing clients, and support the growth of ADS TIJARAT's advertising and BTL activation services. Daily responsibilities include prospecting and lead generation, conducting client meetings and presentations, understanding client requirements, and preparing tailored proposals and quotations. The role also involves coordinating with internal teams to ensure seamless campaign planning and delivery, tracking sales pipelines, maintaining CRM records, and meeting defined revenue and growth targets. The executive will monitor market trends and competitor activities, provide feedback for service improvement, and represent the company at client visits, events, and industry interactions.
Qualifications
- Strong skills in New Business Development and Lead Generation, with the ability to identify, qualify, and convert opportunities.
- Business acumen and understanding of advertising/BTL activation services, with the ability to align solutions with client needs.
- Excellent Communication skills, including client-facing presentations, negotiation, and relationship-building.
- Account Management capabilities to maintain and grow existing client relationships and ensure high client satisfaction.
- Proven experience in sales, business development, or client servicing, preferably in advertising, marketing, or related industries.
- Bachelor's degree in Business, Marketing, Communications, or a related field (or equivalent practical experience).
- Comfort working on-site in Kolkata, with a willingness to travel locally for client meetings and activations as required.
- Strong organizational and time-management skills, with the ability to manage multiple accounts and deadlines.
- Proficiency in basic office and CRM tools for reporting, pipeline tracking, and documentation.
