Company Details
Company Stage: Seed (Raised 3M from Elevation Capital and 50+ angel investors)
Domain: B2B2C
Industry: Social Commerce / Marketing & Advertising
Number of Employees: 60
Company Location: Gurgaon
About The Role
Role Name: Business Analyst
Work Experience Required (Years): 1 - 3
Role Function: Data - Business / Product
Hybrid/Remote: Work from Office
Skills And Qualifications Required
- Experience of 1-3 years in the field of data analysis. Experience in domain of e-commerce or digital advertising is a plus.
- Aptitude and curiosity for solving problems with the ability to break down the problem into smaller parts.
- Appetite for business, curiosity about numbers and persistence to work with data to tease out insights.
- A self-starter mentality, a strong sense of ownership, and an appetite for learning.
- Ability to work in a fast-paced environment, prioritize tasks and deliver results with high accuracy.
- Organizational skills with an ability to stay focused on achieving time-bound results by coordinating with internal and external stakeholders.
- Humble, kind, and open to feedback (super important)
Roles And Responsibilities
- Analyse end-to-end funnels beginning with the creator's social media activities, redirections to brand website and conversions for continuous optimizations
- Design dashboards to track team's progress and draw meaningful insights
- Analyse user behaviour across Wishlink Products and provide relevant insights to product teams
- Develop intelligence on creator X brand matchmaking and recommendation engine for creators
- Translate complex or ambiguous business problem statements into analysis requirements
- Communicate complex analytical insights and business implications effectively
- Define solutions & strategy for given business problems based on internal and external data and market benchmarking
- Take end to end ownership of the projects at various stages from data extraction, data cleaning, exploratory data analysis, dashboarding and reporting Support in representation of organization performance to shareholders and investors by the management team
About The Company
Best headphones under Rs.10K Where did you buy that outfit from Product details What's the best skincare routine for my skin type Buying link for that sweatshirt
We've all seen every creator's Insta posts and Youtube videos flooded with such comments. People want to purchase the products that their favorite creators
wear, use and recommend in their content.
- But followers have a hard time finding those exact products
- And even when they do - creators don't get their fair share for driving that purchase
We at Wishlink are streamlining this behavior and making
online shopping more human and fun! At the same time, we're empowering creators to
monetize their style and recommendations - and make money doing what they love!
The way people shop online is evolving - there's a higher need for product curation, the discovery of new products, and credible reviews.
Social mediacreators have taken the center stage in helping people make better lifestyle choices and purchase decisions.
We are on a mission to define new charters at the intersection of two of the most prominent aspects of the internet -
e-commerce and social media
Product Vision
We are empowering creators by equipping them with a multi-brand ****eCommerce store of their own, in their own name. They can tag products with their Insta & Youtube posts on the store, create curated collections of their favorite products - and sell directly to their followers.
We aim to enable every creator to truly express their lifestyle, connect deeply with their audience and create content sustainably.
- We believe that the creators should own their stores - we're building stores for them (under the creator's name and branding)
- We believe that stores should allow every creator to truly express themselves - on their store they can literally put any product, from any brand, available anywhere on the internet
- We believe that creating and managing the store should be a piece of cake for the creators - the dashboards (both storefront and analytics) should provide a seamless experience to the creators
Checkout of some of the creator stores below. Do reach out for a detailed conversation on how this works!
- www.wishlink.com/dreaminginbubbles
- www.wishlink.com/pehenawah
- www.wishlink.com/raunakmathur
About The Founders
Wishlink came into existence over an interesting conversation about how the pandemic really was a turning point for social media creators. People were inside their homes, missing real-time connections - and
creators came to the rescue. Although content creation and consumption had increased manifold, creators weren't able to monetize & create content sustainably.
That's When The 3 Of Us, Chandan, Shaurya, And Divyansh Decided To Solve Monetization For Creators. We're Friends From College (IIT Delhi) And Have Extensive Tech, Strategy, And Product Experience Having Worked At Bain, Goldman Sachs, Classplus, And Mudrex. We Also Have a Couple Of Shared Passions
- solving real-world problems at scale
- and, consuming content for hours (Divyansh checks his Insta 100+ times a day :P)
We strongly believe that
creators are superhumans - they own attention, have a massive following, and influence the lifestyle choices of millions.
Attention on the internet is prime real estate. Creators can choose what they want to do with their real estate. A storefront of their own, renting it out as a multi-brand outlet for other brands. This will be the true fruition of the creator economy
Interview Process
- Round 1 - Intro chat & Problem Solving - Bhavit, Founding Team Member - Product & Growth
- Round 2 - Live Technical skills round - Chandan, Founder
- Round 3 - Culture fit - Shaurya, Founder
Skills: software development life cycle (sdlc),key-volume stores,e-commerce,learning,agile methodologies,problem solving,exploratory data analysis,dashboarding,wide column stores,jira,requirements analysis,analysis requirements,business,mysql,ownership,process improvement,communication,digital advertising,requirements gathering,data analysis,fast-paced,time management,business analysis,sql server,scrum,market benchmarking,prioritization,data cleaning,data extraction,reporting,document stores,organizational skills,oracle,businees analyst,cloud databases,representation,system documentation
