Job Title: Business Analyst E-commerce & D2C
Location: Bangalore
Experience: 48 years
Department: Growth / Strategy / Business Operations
Reporting To: Head of Growth / Head of Strategy / COO
Role Summary
Our client is a fast-growing D2C and marketplace-led consumer brand operating across online, retail, and subscription channels.
They are looking for a MidSenior Business Analyst to act as the analytical backbone of the Growth & Strategy teams.
This role focuses on business problem-solving, strategic insights, financial modelling, leadership decision support, and cross-functional influence.
This is not a data engineering or ETL role.
It is a business-first analytics role.
Key Responsibilities
1. Business Performance Ownership
- Own performance tracking across D2C, Marketplaces, Retail & Subscriptions
- Build and manage executive dashboards covering revenue, funnel performance, profitability, CAC, retention
- Drive weekly/monthly business reviews with leadership and influence priorities
2. Strategic Insights & Leadership Support
- Partner with leadership on pricing, GTM strategy, category expansion, and new launches
- Build financial models, forecasts, and scenario analyses
- Diagnose business issues (CAC spikes, margin dips, demand slowdown) and recommend actions
3. Growth, Marketing & Funnel Analytics
- Analyse full-funnel performance (acquisition conversion retention)
- Evaluate channel efficiency across Meta, Google, Amazon, Affiliates, CRM
- Support marketing investment decisions using CAC, ROAS, incrementality
- Build LTV models, retention curves, and cohorts
4. Customer, Product & Category Insights
- Perform customer segmentation (RFM, behavioural, demographic)
- Analyse NPS, repeat behaviour, subscriptions
- Partner with Product teams on funnel drop-offs, UX and landing page performance
- Track category trends, competition, and pricing opportunities
5. Financial & Operational Analytics
- Work closely with Finance on contribution margins, pricing, discounts
- Support revenue planning and category-wise profitability
- Monitor operational metrics: inventory health, fulfilment delays, cost leakages
6. Experimentation & Optimization
- Design and analyse A/B tests for creatives, offers, landing pages, bundles
- Translate experiment results into strategic decisions
- Promote a data-driven experimentation culture
7. Cross-functional Leadership
- Act as a strategic partner to Growth, Product, Marketing, Finance & Ops
- Present insights clearly to senior leadership
- Align teams on KPIs and performance frameworks
Required Skills & Experience
Must-Have
- 48 years in Business Analytics / Strategy / Growth Analytics / Consulting / RevOps
- Strong Excel / Google Sheets (financial & scenario modelling)
- Experience with Power BI / Looker Studio / Tableau
- Strong understanding of D2C & e-commerce metrics:
- CAC, ROAS, AOV, LTV, conversion, retention, churn, contribution margin
- Hands-on experience with GA4, D2C analytics, Meta & Google Ads
- Comfortable working directly with leadership
Good to Have
- Prior experience in D2C / FMCG / consumer brands
- Exposure to subscriptions or omnichannel businesses
- MBA (preferred, not mandatory)
What the Client Is Looking For
- Business-first, outcome-driven mindset
- Strong structured thinking and problem-solving
- Excellent communication & data storytelling
- Ability to operate in ambiguity and fast growth
Education
- Bachelor's degree in Business, Economics, Engineering, Mathematics, Statistics, Finance, or equivalent
- MBA is a plus
