Experience: 5–8 Years | Location: Delhi
We are looking for a high-impact Business Analyst to drive data-led decision-making across our PPI (Wallet), QR/POS, and merchant acceptance businesses.
This role will own end-to-end analytics across customer (payer) and merchant ecosystems, spanning transactions, devices, and payment journeys—enabling growth, monetization, and operational efficiency.
Key Responsibilities
1. Analytics & Business Intelligence (Core)
- Own analytics frameworks, data models, and reporting architecture
- Build a single source of truth across product, payments, finance, and ops
- Deliver dashboards, insights, and leadership reporting
- Drive automation and scalability of reporting
2. Customer & Merchant Analytics
- Track customer lifecycle (acquisition → activation → retention → usage)
- Optimize merchant funnel (onboarding → activation → monetization)
- Perform segmentation, cohort analysis, and behavior tracking
- Identify conversion gaps and growth opportunities
3. Transaction & Performance Analytics
- Analyze performance across wallet, UPI, QR, and POS channels
- Track TPV, frequency, success rates, and product mix
- Drive data-backed improvements in conversion and efficiency
4. Device & Unit Economics (POS / DQR)
- Monitor device productivity and utilization
- Track TPV/device, uptime, inactivity, payback, and ROI
- Optimize deployment strategy and merchant productivity
5. Growth & Experimentation
- Evaluate campaigns, incentives, and GTM initiatives
- Build ROI frameworks and post-campaign insights
- Support A/B testing and data-driven experimentation
6. Dashboards & Data Enablement
- Build BI dashboards (Power BI / Tableau)
- Enable self-serve analytics for business teams
- Improve data accessibility and reliability
7. Cross-Functional Collaboration
- Partner with growth, sales, product, finance, and ops
- Align on metrics, definitions, and data governance
- Support product and business decision-making
8. MIS & Executive Reporting
- Own business MIS and reporting cadence (daily/weekly/monthly)
- Translate data into clear, actionable insights for leadership
- Ensure accuracy, consistency, and metric alignment
Ideal Candidate Profile
- 5–8 years in Business/Data Analytics or BI roles
- Strong in SQL, Excel, and BI tools (Power BI/Tableau)
- Experience in fintech/payments ecosystems preferred
- Strong problem-solving and ability to convert data → insights → action
- High ownership and execution mindset
